Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media

Email Marketing
Secrets of Email Segmentation

January 17, 2024 • Andrew Aversa

Segmenting emails puts the right offers and messaging in front of the right people at the right time.
Social Media
Reddit Is a Marketing Goldmine

January 15, 2024 • Ann Smarty

Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results.
Google Ads
How to Forecast PPC Costs and Revenue

January 7, 2024 • Matthew Umbro

Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.
Marketing & Advertising
Brand Building Is World Building

January 5, 2024 • Eric Bandholz

Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building.
Content Marketing
5 Content Marketing Ideas for February 2024

January 1, 2024 • Armando Roggio

Pizza, marriage, evolution, wine, and leap year are compelling content topics for February 2024.
Content Marketing
AI Tools for SEO Content Briefs

December 19, 2023 • Ann Smarty

The power of AI to digest data from many sources results in next-generation content briefs.
Marketing & Advertising
iOS 17 Will Impact Podcast Ad Metrics

December 17, 2023 • Armando Roggio

iOS 17 includes a change to how Apple automatically downloads episodes, likely lowering that reported metric.
Marketing & Advertising
10 Outstanding Marketing Campaigns from 2023

December 12, 2023 • Sig Ueland

This installment of our annual rundown of notable marketing includes campaigns from McDonald's, Dunkin', Heineken, Apple, Coca-Cola, Pepsi, and more.
Social Media
The Key to Successful Advertising

December 10, 2023 • Andrew Broadbent

Emotions drive most purchase decisions, not product specs or features.
Google Ads
Google Ad Tactics for 2024

December 7, 2023 • Matthew Umbro

Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies.
Content Marketing
5 Content Marketing Ideas for January 2024

December 3, 2023 • Armando Roggio

This month's installment includes topics for "national days," promotional calendars, product innovation, and more.
Social Media
AI Tools to Create Reels, TikToks, Shorts

November 14, 2023 • Ann Smarty

Producing mini videos for social media once took hours. No more.
Content Marketing
Ecommerce Benefits of Content Marketing

November 14, 2023 • Armando Roggio

Done well, content helps merchants attract, engage, and retain customers.
Google Ads
Google Ads Holiday Timesavers

November 12, 2023 • Matthew Umbro

Don't waste time on menial advertising tasks. Here are four handy productivity boosters.
Social Media
AI Tools for Better Social Media Profiles

November 7, 2023 • Ann Smarty

Done well, social media profiles entice followers and drive website engagement.
Content Marketing
5 Content Marketing Ideas for December 2023

November 5, 2023 • Armando Roggio

In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.
Google Ads
New ‘Search Themes’ Boost Performance Max Ads

October 30, 2023 • Armando Roggio

Google's new targeting feature allows advertisers to finetune a target audience, improving performance.
Social Media
20 Popular Pinterest Accounts for Marketing Inspiration

October 29, 2023 • Sig Ueland

More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year.
Email Marketing
Retention.com Founder on ‘Email Laundering’

October 27, 2023 • Eric Bandholz

Linking anonymous website visitors to their email addresses is big business.
Social Media
New TikTok Shop Spurs BK Beauty

October 20, 2023 • Eric Bandholz

The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising.
Google Ads
Value-based Bidding Drives Google Ads Success

October 12, 2023 • Matthew Umbro

Automated bid strategies based on conversion values and target ROAS produces the most profits.
Social Media
Charts: Top Global Social Networks Q3 2023

October 11, 2023 • Adel Boukarroum

Meta-owned properties — Facebook, Instagram, WhatsApp, Messenger — dominant global social media.
Social Media
AI Tools to Create Social Media Videos

October 10, 2023 • Ann Smarty

Producing social media videos has never been easier or more impactful.
Email Marketing
New Gmail and Yahoo Policies Impact Ecommerce

October 8, 2023 • Armando Roggio

New rules from top email services aim to reduce spam and deliver messages that recipients want.
Content Marketing
5 Content Marketing Ideas for Nov. 2023

October 2, 2023 • Armando Roggio

Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023.
Content Marketing
Advertorials Bridge Storytelling and Selling

October 1, 2023 • Armando Roggio

Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
Social Media
ChatGPT Prompts for Social Media Marketing

September 26, 2023 • Ann Smarty

The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.
Email Marketing
Benefits of Email Opt-outs

September 24, 2023 • Samantha Collier

Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.
Social Media
Build a Community, Says Sendlane CEO

September 22, 2023 • Eric Bandholz

How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.
Content Marketing
Best Content Types for ChatGPT

September 19, 2023 • Ann Smarty

ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.

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