Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Content Marketing
Q&A: Joe Pulizzi, Content Entrepreneur
June 2, 2024 • Jean Gazis
Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros.
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Content Marketing
AI Search, Cookieless Ads Boost Content Marketing
May 30, 2024 • Armando Roggio
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
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Social Media
12 Tools for Generating Hashtags
May 28, 2024 • Sig Ueland
Need more from social media campaigns? Try high-performing hashtags.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Email Marketing
The Best Email Marketing Tells a Story
May 17, 2024 • Eric Bandholz
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.
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Google Ads
4 Google Ads Scripts to Free Up Time
May 12, 2024 • Matthew Umbro
Automating mundane tasks frees up time for account strategy and critical optimizations.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Social Media
Robert Cialdini on Social Commerce
May 2, 2024 • Charles Nicholls
The author of "Influence" sees big changes in how consumers decide what to purchase.
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Social Media
Copywriter Shifts to X Ads, Scales Brands
April 26, 2024 • Eric Bandholz
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Google Ads
Google Ad Updates Reflect New SERPs
April 9, 2024 • Matthew Umbro
An ad's postion on the search results page is less important than its prominence, per Google.
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Social Media
AI Apps for Social Media Images, Videos, Infographics
April 8, 2024 • Ann Smarty
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
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Content Marketing
5 Content Marketing Ideas for May 2024
April 7, 2024 • Armando Roggio
Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
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Social Media
Charts: TikTok in the U.S.
April 3, 2024 • Adel Boukarroum
Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.
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Email Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
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Google Ads
Top Ecommerce Ad Segments
March 26, 2024 • Samir Balwani
First-party data remains an underutilized marketing asset of ecommerce companies.
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Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
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Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
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Google Ads
Optimizing Google Ads without Keywords
March 10, 2024 • Matthew Umbro
Google's AI detects seachers' intent, lessening the need for keyword bidding.
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Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
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Marketing & Advertising
Directness Wins in Advertising
March 1, 2024 • Eric Bandholz
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.
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Email Marketing
Email Delivery, Explained
February 26, 2024 • Andrew Aversa
The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.
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Email Marketing
Email and Text Marketing Are Cookie-proof
February 25, 2024 • Armando Roggio
The elimination of third-party cookies prompts many marketers to seek alternatives.
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Marketing & Advertising
Shopify ‘Audiences’ Boosts Cookieless Ads
February 18, 2024 • Armando Roggio
Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.
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Content Marketing
Wide-base Strategy for Short-form Videos
February 12, 2024 • Armando Roggio
Posting identical short videos across multiple accounts could result in more overall views.
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Content Marketing
5 Content Marketing Ideas for March 2024
February 7, 2024 • Armando Roggio
For March content, consider puppies, "madness," the time change, spring fitness, and do-it-yourself crafts.
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Google Ads
Understanding YouTube Campaign Types
February 5, 2024 • Matthew Umbro
Google Ads offers seven YouTube campaign subtypes, ranging from reaching users while browsing to driving conversions.
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Email Marketing
Privacy Tactics Complicate Ecommerce Marketing
February 2, 2024 • Armando Roggio
Eliminating URL tracking parameters forces marketers to find other attribution methods.
9 Books to Strengthen Cybersecurity
Perplexity Shopping Tests Ecommerce SMBs
How to Audit HTML Headings on Any Page
Holiday 2024 Marketing Campaigns from Top Brands
Supply.co Founder on Life after the Sale
Wallet Passes Are a Mobile Marketing Channel
Drive More ROI from Meta and Google Ads
