Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
Photo of a person holding a smartphone with a mobile wallet on the screen
Customer Retention

Wallet Passes Are a Mobile Marketing Channel

Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.

Illustration of a price tag reading "SEO"
Product Pages

Structured Data Markup for Ecommerce Product Pages

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Customer Retention

Holiday Gift Guides Drive Long-Term Revenue

Google Analytics logo on a smartphone screen
Analytics & Data

Handy Chrome Extensions for Google Analytics

Word cloud for "Economic Outlook"
Analytics & Data

Charts: U.S. Consumer Outlook Q3 2024

Double exposure of man and woman working together and financial theme hologram. international business concept. Computer background.
Analytics & Data

Charts: Global Economic Outlook Q3 2024

Female holding a credit card in front of a laptop
Customer Retention

Is Personalized Shopping Private?

Illustration of a female CIO holding an AI icon
Analytics & Data

Charts: How CIOs View AI

Happy multiracial friends having fun with a smartphone
Analytics & Data

Charts: Outlook of Gen Zs and Millennials 2024

Illustration of a digital shopping cart
Analytics & Data

Charts: Global Ecommerce Stats and Forecasts

AI image of a male and female wearing sci-fi t-shirts
Conversion

A Better Ecommerce Landing Page

Image of a flywheel with the word "Referrals" on a gear
Customer Retention

Turn Shoppers into Brand Advocates

Photo collage of people from all cultures and countries
Analytics & Data

Charts: Global Consumer Trends Q1 2024

Digital accessibility flat vector illustration and understood users
Conversion

Who’s Responsible for Web Accessibility?

Mickey Friedman
Photography & Video

Flair.ai Remakes Product Photography

Ecommerce checkout screen on a smartphone
Checkout Tactics

Securing Email Addresses for Abandoned Carts

Photo of a shopping cart checkout on a smartphone screen
Customer Retention

Abandoned Carts Are an Opportunity

Rabah Rahil
Product Pages

Fermàt CMO on Customized Customer Journeys

Male and female looking at a computer tablet in a factory
Analytics & Data

Charts: U.S. Manufacturing Trends Q1 2024

Photo from Lemlist of a male "ideal customer"
Customer Retention

AI Tools for Ideal Customer Profiles

Analytics & Data

Charts: Fastest Growing Ecommerce Companies 2023

Screenshot from Veed.io of a video with a caption
Photography & Video

AI Tools for Video Captions

Photo of a man looking at a smartphone screen
Customer Retention

Online Shoppers Expect More from Sellers

Smiling female in front of many delivery boxes
Customer Retention

Profit Boosters from Repeat Buyers

Photo of a shopper virtually trying on shoes on her smarthpone
Customer Retention

Omnichannel Retail Will Accelerate in 2024

Screenshot from Chirp email offering a coupon code
Checkout Tactics

How I Restrict Coupon Abuse

The text "Customer Acquisition Costs" imprinted on a highway
Customer Retention

How to Break Even on Customer Acquisition

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Analytics & Data

GA4: User Acquisition vs. Sessions

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