Category

Link Building

The number and quality of external links to a web page are the founding premise of Google’s ranking algorithm. Our link-building pieces address helpful tools, how to solicit, backlink quality, approaching journalists, and more.

Illustration of a magnifying glass over a computer screen with letter S E O

Is Your Site Vulnerable to a Google Update?

October 21, 2024 • Ann Smarty

No site is safe from a Google update, but some experience more ranking declines than others.

Text "SEO Press Releases" on a chalkboard

Link Building with Press Release Distribution

September 16, 2024 • Eric Schwartzman

Illustration of a computer screen with link concepts on it

Tips for Internal and External Page Links

September 3, 2024 • Ann Smarty

Illustration of stamp that reads "internal links"

AI-powered Internal Linking Tools

March 28, 2024 • Ann Smarty

Yellow of a yellow light bulb on a person brain

How Topic Authority Impacts SEO

November 30, 2023 • Ann Smarty

Illustration of connection people across a network

Social Media Tools for Link-building

July 13, 2023 • Ann Smarty

"Link building" text on a laptop screen

ChatGPT Prompts for SEO Link-building

June 8, 2023 • Ann Smarty

Illustration of the word "Links" superimposed on digital elements

SEO: Can Google Crawl Your Links?

January 12, 2023 • Ann Smarty

Illustration of a whiteboard reading "Backlinks"

How to Find an Author’s Email for Link-building

December 15, 2022 • Ann Smarty

Illustration of a whiteboard with the words "Backlink" on it

The Black Art of Backlink Buying

November 1, 2022 • Armando Roggio

Jeff Oxford, 180 Marketing

180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

Cartoon on a rocket from BuzzStream home page.

15 Tools for Link-building

May 8, 2022 • Sig Ueland

Screenshot of Twitter home page

3 Tools to Connect with Journalists

April 28, 2022 • Ann Smarty

Stop Using Domain Authority for SEO Backlinks

February 10, 2022 • Ann Smarty

Illustration with the words SEO

Ask an Expert: Is Disavowing Spammy Backlinks Still Necessary for SEO?

August 25, 2021 • PEC Staff

Screenshot from video of James Wirth and Armando Roggio

CommerceCo Recap: A Process for SEO Link-building

July 8, 2021 • Armando Roggio

Image of Bill Sebald and James Wirth

CommerceCo Recap: SEO Link-building Is Hard

June 10, 2021 • Armando Roggio

Yes, Toxic Backlinks Can Still Harm Search Rankings

Yes, Toxic Backlinks Can Still Harm Search Rankings

May 12, 2020 • Armando Roggio

SEO Link-building for Ecommerce

SEO Link-building for Ecommerce

October 29, 2019 • Bill Sebald

SEO A Common Sense Assessment of Link Quality

SEO: A Common Sense Assessment of Link Quality

August 14, 2019 • Armando Roggio

Can an Ecommerce Sites Generate Organic Search Traffic?

Can Ecommerce Sites Generate Organic Search Traffic without Backlinks?

May 30, 2019 • Hamlet Batista

SEO How to Quickly Find Internal Linking Opportunities

SEO: How to Quickly Find Internal Linking Opportunities

April 23, 2019 • Bill Sebald

SEO Reclaiming Lost Links from Site Migrations

SEO: Reclaiming Lost Links from Site Migrations

January 21, 2019 • Bill Sebald

4 Sales Lessons for SEO Link Building

4 Sales Lessons for SEO Link-building

December 28, 2018 • Armando Roggio

SEO 6 Ways to Increase Backlinks

SEO: 6 Ways to Increase Backlinks

October 26, 2018 • Jill Kocher Brown

SEO Broken Link Building as a Content Marketing Strategy

SEO Broken Link Building as a Content Marketing Strategy

August 14, 2018 • Armando Roggio

SEO Link Building Tactics for Ecommerce Businesses

SEO Link Building Tactics for Ecommerce Businesses

July 17, 2018 • Armando Roggio

SEO: Be Community-centric to Earn Links

SEO: Be Community-centric to Earn Links

January 20, 2017 • Jill Kocher Brown