Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Content Marketing
A Subtle Change to Win Backlinks
September 10, 2023 • Armando Roggio
What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
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Social Media
Ecom Exec: Marketing Attribution Is a Waste
September 8, 2023 • Eric Bandholz
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
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Content Marketing
5 Content Marketing Ideas for October 2023
September 5, 2023 • Armando Roggio
This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
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Google Ads
Unpacking ‘Demand Gen’ Google Ads
September 3, 2023 • Matthew Umbro
Google's new top-of-funnel campaign type includes in-feed ads in YouTube Shorts.
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Marketing & Advertising
Tools to Monitor Competitors’ Ads
August 22, 2023 • Samantha Collier
Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.
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Google Ads
ChatGPT Prompts for Pay-per-click Ads
August 21, 2023 • Ann Smarty
Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns.
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Content Marketing
ChatGPT Prompts for Content Ideas
August 15, 2023 • Ann Smarty
Specificity and persistence are keys for generating meaningful results from ChatGPT.
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Google Ads
Google Ads Streamlines Switch to Performance Max
August 13, 2023 • Matthew Umbro
Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max.
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Content Marketing
YouTube Marketer Adjusts to AI
August 11, 2023 • Eric Bandholz
The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers.
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Social Media
Here’s Why I’m Sticking with Threads
August 7, 2023 • Samantha Collier
Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil.
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Content Marketing
AI-based Content Curation Tools
August 2, 2023 • Ann Smarty
AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Email Marketing
7-Email Sequence to Boost Back-to-school Sales
July 24, 2023 • Armando Roggio
Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.
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Google Ads
Google Ads Improves Brand Settings
July 19, 2023 • Matthew Umbro
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Email Marketing
Apple Mail to Remove URL Tracking Parameters
July 16, 2023 • Carlos Vega
Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing.
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Content Marketing
AI Tools for Better Headlines
July 11, 2023 • Ann Smarty
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Social Media
5 AI Social Media Tools to Boost Productivity
July 4, 2023 • Ann Smarty
Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management.
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Marketing & Advertising
Retail Media Networks: Promise or Peril?
July 3, 2023 • Armando Roggio
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed.
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Content Marketing
10 Tools for ChatGPT Prompt Ideas
June 27, 2023 • Ann Smarty
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt.
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Social Media
Social Media Platforms Ramp-up AI
June 26, 2023 • Samantha Collier
Artificial intelligence is nothing new for social media platforms. But the platforms' use of AI is accelerating to include chatbots, image creators, and more.
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Email Marketing
Email Welcome Pages Drive More Sales
June 19, 2023 • Armando Roggio
An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.
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Content Marketing
AI Search Engines for Content Marketing
June 13, 2023 • Ann Smarty
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
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Google Ads
Reassessing Google Ads’ Broad Match
June 11, 2023 • Matthew Umbro
Broad match keyword types, once shunned by many advertisers, facilitate Google Ads' automation and machine learning.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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Social Media
TikTok Shop Slowed by Governments, Consumers
June 4, 2023 • Marcia Kaplan
TikTok's ecommerce efforts in the U.S. and E.U. have faced headwinds from lawmakers — and consumers.
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Social Media
Pinterest Shuffles Attracts Gen Z Females
May 21, 2023 • Samantha Collier
Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok.
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Social Media
11 Social Commerce Updates for Merchants
May 16, 2023 • Sig Ueland
Innovations in social commerce include augmented reality, live stream selling, third-party advertising, and much more.
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Social Media
11 New Social Networks for 2023
May 10, 2023 • Sig Ueland
Decentralized, Mastodon-like apps are proliferating. Here are 11 new ones we're keeping an eye on.
Perplexity Shopping Tests Ecommerce SMBs
9 Books to Strengthen Cybersecurity
How to Audit HTML Headings on Any Page
Holiday 2024 Marketing Campaigns from Top Brands
Supply.co Founder on Life after the Sale
Passkeys Gain Traction with Ecommerce Shoppers
Drive More ROI from Meta and Google Ads
