Charts: Ecommerce Revenue Forecasts U.S., Global

The International Trade Administration, an agency of the U.S. Department of Commerce, projects global B2B ecommerce sales to reach $36.2 trillion by 2026, a 50% increase from 2023. The ITA’s mission is to promote trade and investment, strengthen the competitiveness of the U.S. industry, and ensure fair trade and compliance with trade laws and agreements.

Gross merchandise value is total sales over a specified period, typically measured quarterly or yearly.

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The ITA projects B2C ecommerce revenue to reach $5.5 trillion by 2027, a compound annual growth rate from 2024 of 14.4%. Although fashion and consumer electronics are the largest sectors, pharmaceuticals is the fastest-growing category.

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Statista tracks the leading online shopping categories by revenue, both globally and within the United States. Electronics account for a substantial share of global ecommerce sales, with projected spending reaching $922.5 billion. Fashion and apparel follow, ranking second among the top online shopping categories.

Per Statista, the top ecommerce categories in the U.S. reflect global trends, with fashion emerging as the top revenue category, projected to generate $162.9 billion in revenue in 2024.