On-page SEO

On-page search engine optimization is creating, presenting, and structuring content to appeal to Google and other search engines. Our coverage of on-page SEO addresses bounce rates, title tags, category pages, mobile devices, page speed, structured data markup, and more.

On-page SEO
To Improve SEO, Focus on the Page

November 22, 2013 • Jill Kocher Brown

If you want to drive more natural search visits to a page, you need to improve the relevance and authority of that page. That’s SEO 101. But one of the ...
On-page SEO
SEO: Using Automated Landing Pages

September 14, 2012 • Jill Kocher Brown

Marketing automation tools make creating landing pages a snap. They focus on making it more efficient to deliver relevant content to relevant individuals at relevant times via email and paid search campaigns. So why not use them to create landing pages for search engine optimization cam...
On-page SEO
8 SEO Pointers for Ecommerce Product Pages

April 5, 2012 • Pablo Palatnik

Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords i...
On-page SEO
SEO: Optimizing Ratings, Reviews and Comments

February 17, 2012 • Jill Kocher Brown

Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions that real shoppers voice to strengthen ...
On-page SEO
Shopping Cart FAQ: How to Evaluate SEO Effectiveness

October 14, 2010 • Jon Hos

Editor's Note: We are excited to debut "Shopping Cart FAQ," our monthly column aimed at merchants who are evaluating shopping carts. Merchants frequently have different priorities for their carts. Some may seek specialized merchandizing features, others may seek customized shipping inte...
On-page SEO
The PEC Review: Page Speed

May 10, 2010 • Armando Roggio

Site performance or speed is a key factor in improving sales conversions. How quickly your website loads may be the difference between making a sale or losing a potential customer. For example, 52 percent of respondents to a 2009 study from Akamai and Forrester Research said that page ...
On-page SEO
Search Engine Optimization in 2010: What You Need to Know Now

April 21, 2010 • Bill Hartzer

Editor’s Note: is a contributor to Practical eCommerce and the owner of BillHartzer.com, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog. If you want to use search engine optimization best practices, or want to get u...