WooCommerce BFCM: Are You Ready?
Black Friday and Cyber Monday are fast approaching. Now is the time to prepare your WooCommerce store for the critical holiday rush.
This post offers solutions for three common BCFM challenges: traffic spikes, site speed, and conversion optimization.
Traffic Spikes
Typical hosting plans have fixed capacity and support only a specific traffic volume at a time. This is especially true for shared hosting — a traffic spike on one site can cause others to crash.
The solution is scalable hosting such as Cloudways Autonomous, where server resources automatically adjust to your website. Your site can easily handle traffic spikes and any number of simultaneous sessions, allowing products, services, and content to remain online and accessible 24/7.
With Cloudways Autonomous, you’ll never have to manually scale servers or monitor resources during BFCM or any other high-traffic period. And you’ll never worry about security, as Cloudflare Enterprise is built into the Cloudways infrastructure.
Cloudways Autonomous scales server resources automatically based on traffic.
Site Speed
Excess server requests can create bottlenecks and slow responses. Top shopping events like BFCM require fast loading times to preserve the user experience and drive sales.
A quick speed test can determine your site’s load time. A tool such as GTMetrix can do this, as can many others.
Some speed testing tools forecast peak response times. If your site cannot handle high traffic, consider a content delivery network, a global grid of strategically located servers to optimize speed worldwide, regardless of a visitor’s location. Plus, CDNs distribute traffic evenly across multiple servers, stabilizing performance and uptime.
All Cloudways Autonomous plans include Cloudflare Enterprise, a leading global CDN.
Max Conversions
Preventing downtime and ensuring fast page speed are essential. The next step is optimizing for sales during the critical BFCM rush. A lengthy or complicated checkout is a top conversion killer and a frequent cause of cart abandonment.
Streamline your WooCommerce checkout now by enabling social logins and guest purchases and requesting only the minimum info to complete the transaction.
Moreover, offering multiple payment options broadens customer appeal. Examples are digital wallets such as Google Pay and Apple Pay and buy-now-pay-later providers such as Klarna and Affirm.
Lastly, consider an express checkout where logged-in shoppers can purchase items with a single click.
About Cloudways Autonomous
Cloudways Autonomous by Digital Ocean is fully managed WooCommerce and WordPress hosting that auto-scales to meet the needs of growing businesses without fear of downtime or slow performance. Access Cloudflare Enterprise, 24×7 expert support, advanced tools, and much more — with affordable SMB plans like never before. Visit Cloudways Autonomous for more.
Don’t miss out on this incredible End of Summer offer from Cloudways! Sign up now using the promo code SUMM304 to enjoy 30% off for four months and 10 free migrations. Start your journey to seamless cloud hosting today!
