Articles by:
Samir Balwani
Samir Balwani
Samir Balwani is the founder and CEO of QRY, a marketing agency for direct-to-consumer ecommerce brands, and the author of Chief Advertiser, a newsletter and resource for advertising leaders.
Before QRY, Samir was a freelance marketing consultant and a manager a brand strategy and digital innovation at American Express. Samir has spoken at Affiliate Summit East and other industry conferences, and has been quoted in Forbes and The Wall Street Journal. He's a former Mashable contributor. He holds a B.A. in Economics from Rutgers University.
Contact Samir via email or LinkedIn.
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March 26, 2024 • Samir Balwani
First-party data remains an underutilized marketing asset of ecommerce companies.
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