Phil Masiello - Practical Ecommerce

Articles by: Phil Masiello

Phil Masiello

Phil Masiello

Phil Masiello is the founder of NuPeptin, a retailer of skin care products. He is also the founder and CEO of CrunchGrowth Revenue Acceleration Agency and the author of “Think-Engage-Thrive: Marketing Actions to Skyrocket Your Brand in the Digital Age.”

Phil was previously the founder and CEO. of (i) 800razors.com, (ii) Raw Beauty, Inc., which developed and marketed skin care products through ecommerce; and (iii) Metro Marketing, an agency focused on natural and organic brands. Email Phil.

Amazon & Marketplaces
How AI Tools Improve Amazon Listings

June 15, 2023 • Phil Masiello

Artificial intelligence-driven tools can streamline and improve product listings — names, descriptions, bullet points.
Amazon & Marketplaces
Understanding Amazon’s ‘Brand Health’ Initiative

December 17, 2020 • Phil Masiello

Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
Amazon & Marketplaces
Rethink Your Amazon Business after Covid-19

March 26, 2020 • Phil Masiello

For Amazon sellers, the Covid-19 situation is changing every day. As I write this, Fulfillment by Amazon is informing sellers to expect delays in the replenishment of non-essential items.
Inventory
The Keys to Lower Inventory Costs

February 27, 2020 • Phil Masiello

Managing inventory is among the most critical tasks of an ecommerce company. Poorly managed, inventory costs can escalate, and profits erode. In this post, I'll review five tactics of high-performing, multichannel sellers that greatly lower inventory costs while streamlining operations.
Amazon & Marketplaces
Amazon’s Brand Analytics Lowers Ad Costs, Drives Sales

January 7, 2020 • Phil Masiello

Amazon's Brand Analytics provides valuable metrics for sellers in the Brand Registry. The metrics include recent advertising changes, such as targeting competitors in ads and search terms. Used strategically, the data can bolster sales.
Amazon & Marketplaces
Using Amazon Ad Attribution to Track Offsite Campaigns

October 8, 2019 • Phil Masiello

Sellers who run Amazon advertising on other platforms such as Facebook and Google have been unable to track performance easily. But no more. Amazon has just released a beta for advertising Attribution for marketplace sellers.
Amazon & Marketplaces
Survey of Amazon Sellers Offers Insights for 2019 Holiday Season

September 10, 2019 • Phil Masiello

My firm surveyed roughly 1,700 sellers with annual revenue from Amazon of at least $5 million. We received 218 responses. I'll focus on the results in this article.
Amazon & Marketplaces
4 Steps to Prepare for Holiday Sales on Amazon

July 11, 2019 • Phil Masiello

Selling on the Amazon Marketplace is a huge opportunity, especially for brands. The all-important holiday selling season on Amazon begins in early November. Start preparing now with the following four steps.
Amazon & Marketplaces
Create a Branded Amazon Store in 6 Steps

June 3, 2019 • Phil Masiello

Selling on Amazon is an excellent opportunity for brands to gain visibility and sales. One of the tools is an Amazon Store, a mini-website for brands on the Amazon Marketplace. In this post, I will explain the steps in setting up and building an Amazon Store for your brand.
Amazon & Marketplaces
Do Amazon’s New ‘Dynamic Bid’ Ads Improve Sales?

February 24, 2019 • Phil Masiello

Last month Amazon announced improvements to its Sponsored Product ads with the addition of dynamic bids and the option to adjust bids by placement. My firm has been testing these additions. Are they driving sales and profits or do they simply increase ad spend?
Amazon & Marketplaces
How PopSockets Prospered after Leaving Amazon

January 7, 2019 • Phil Masiello

PopSockets opted not to be a direct vendor to Amazon. Instead, it chose one major reseller to represent it on the marketplace. But, Amazon would not allow it. So, PopSockets walked away.
Amazon & Marketplaces
Resellers on Amazon Can Damage a Brand

November 8, 2018 • Phil Masiello

Selling on Amazon can generate revenue, reinforce your brand’s reputation, and expose your product to 8 million U.S. visitors per day. Using the Amazon marketplace, the opportunity for success is ...
Amazon & Marketplaces
4 Myths about Amazon’s Private Label Brands

October 8, 2018 • Phil Masiello

To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers. But private label products are not new. The only difference between Amazon and other retailers is that consumers shop on their computers instead of physical stores.
Amazon & Marketplaces
4 KPIs to Improve Results from Amazon Ads

August 29, 2018 • Phil Masiello

Advertising on Amazon is challenging for many sellers. There are many KPIs that will help manage your seller account on Amazon. For advertising, I focus on four metrics: advertising cost of sales; search term impressions; conversion rate; and order acquisition cost.
Amazon & Marketplaces
Growing a Business on Amazon — and Beyond

August 1, 2018 • Phil Masiello

Success on Amazon requires work, effort, and time. Don't believe the get-rich-quick peddlers. If they were as successful as they claim, they wouldn't be selling you their secrets.
Amazon & Marketplaces
The Real Benefit of Amazon Reviews

June 19, 2018 • Phil Masiello

I’m a longtime seller on Amazon’s marketplace. I also mentor many sellers and help brands to improve their marketplace sales. And I belong to various Amazon forums. The topic of ...
Amazon & Marketplaces
How to convert Amazon buyers to your customers (without breaking the rules)

April 16, 2018 • Phil Masiello

An ecommerce brand has to decide whether to sell its products on Amazon's Marketplace, which is the dominant buying resource for today’s consumer. Independent brands can use Amazon as a tool to obtain customers. Through proper merchandising of their products, brands can turn Amazon buyers into their own loyal customers.
Amazon & Marketplaces
Protect your brand on ecommerce marketplaces

February 23, 2018 • Phil Masiello

Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains recognition, consumers will remember it and will be more likely to purchase. But selling on marketplaces could backfire if you don't utilize the tools correctly.
Amazon & Marketplaces
How to benefit from Amazon ads

February 1, 2018 • Phil Masiello

Amazon Marketing Services offers three advertising options, for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. To win the Buy Box and build your brand, the key is to know which type of ad to use and how to use it — whether you sell on Seller Central, Vendor Centra
Amazon & Marketplaces
Align with Amazon’s strategy for marketplace success

December 13, 2017 • Phil Masiello

Sometimes it seems that Amazon doesn’t support sellers in its marketplace. Seemingly nonstop restrictions on what can be sold in each category make it difficult for some sellers to list ...
Amazon & Marketplaces
4 ways to get legitimate Amazon reviews

November 13, 2017 • Phil Masiello

Merchants on the Amazon marketplace realize the importance of product and seller reviews. Products with more reviews and better ratings appear higher in Amazon’s search results. Buyers also tend to ...
Amazon & Marketplaces
My favorite strategies, tools for selling on Amazon

October 18, 2017 • Phil Masiello

Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or ...
Amazon & Marketplaces
6 ways to optimize Amazon listings

September 20, 2017 • Phil Masiello

Amazon has a huge catalog of products from around the world. Consumers rely an Amazon’s site search to find those products. But it doesn’t mean they will find the best ...
Amazon & Marketplaces
3 new Amazon tools for brands

August 13, 2017 • Phil Masiello

Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for Fulfillment-by-Amazon sellers in Brand Registry. One tool,
Amazon & Marketplaces
2 new marketing options for FBA sellers on Amazon’s Brand Registry

July 9, 2017 • Phil Masiello

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why ...
Business
Book Excerpt: ‘Think and Engage and Thrive’

June 27, 2017 • Phil Masiello

In this chapter I’ll briefly go over what it means to THINK, ENGAGE, and THRIVE. Before I talk about what those terms mean separately, I want to make it clear that these are not distinct phases you’ve got to work through one at a time. They’re part of a continuous, repeating cycle.
Amazon & Marketplaces
Will Amazon’s Brand Registry restrict marketplace sellers?

June 26, 2017 • Phil Masiello

There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit ...
Amazon & Marketplaces
2 strategies to boost Amazon sales

May 26, 2017 • Phil Masiello

Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure. In my prior posts, I have focused ...
Amazon & Marketplaces
Can ecommerce marketplaces expand a brand?

April 23, 2017 • Phil Masiello

It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often ...
Amazon & Marketplaces
Advertising options for Amazon marketplace sellers

March 15, 2017 • Phil Masiello

In “To drive sales on Amazon, optimize keywords,” my previous post, I discussed the importance of keywords on the Amazon marketplace, especially for sellers using Fulfillment by Amazon. Keyword optimization ...