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Marketing & Advertising
Coordinate Pay-per-click Advertising With SEO Efforts
September 19, 2008 • Pamela Nelson
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert on a desired action. That action could be a sale, filling out a lead form, requesting information and so forth. The goal of search engine optimization i...
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Conversion
Pay-Per-Click Bid Management Strategies
July 11, 2008 • Pamela Nelson
My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current ...