November 2021 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2021. Articles from early in the month are more likely to make the list than later ones.

Structuring Google Ads Campaigns for Success

Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers may need to restructure their search campaigns. Read more…

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5 Content Marketing Ideas for December 2021

Content marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. So for December 2021 content, consider industry forecasts, helpful holiday how-to articles, New Year’s resolutions, and a couple of uncommon holidays. Read more…

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Is Affiliate Marketing the Next Big Thing?

Ecommerce trends, the burgeoning creator economy, and marketing tech are invigorating affiliate promotion, boosting the effectiveness of an already powerful digital marketing channel. Affiliate marketing is not new. It has been around since the earliest days of the commercial internet. Read more…

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It’s a New Normal for Ecommerce in 2022

The pandemic has accelerated the worldwide digital transformation. Online businesses have opportunities for massive growth. But it comes with a cost: elevated consumer expectations. Merchants who opt for “business as usual” may find survival difficult. Read more…

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How Brands Succeed on Reddit

Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers. Read more…

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3 Ways Google’s Search Console Improves Organic Clicks

Google’s Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings. Read more…

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Using Rich Snippets for Ecommerce Product Pages

Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. “Structured markup” is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type. Read more…

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The Best Ecommerce Content for Instagram

Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I’ve collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers. Read more…

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Holiday Email Marketing Trends, Examples for 2021

It’s the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I’ll review a few email marketing examples in this 2021 season from leading retailers. Read more…

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11 A/B Testing Tools to Optimize Conversions

A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools. Read more…

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