New Ecommerce Tools: November 14, 2024

This week, our rundown of new tools from companies offering services to ecommerce merchants includes updates on holiday marketing campaigns, drone deliveries, analytics and insights, search, video generators, and several AI-based platforms.

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New Tools for Merchants

Amazon opens Virtual Holiday Shop, a 3D shopping experience. Amazon has launched Virtual Holiday Shop, a virtual shopping experience that uses three-dimensional technology powered by the Amazon Beyond virtual store. Inside the shop, visitors experience music, animations, and a guided search for gifts. Visitors can add products directly to a cart and then check out as usual. Per Amazon, the Virtual Holiday Shop spotlights selections of the top 100-plus gifts, stocking stuffers, holiday decor, and premium products, including customer favorites.

Amazon’s Virtual Holiday Shop

WPForms launches AI-powered form builder for WordPress. WPForms, a WordPress plugin, has released an AI-powered form builder to automatically generate customizable forms for contact-us, surveys, registrations, and feedback. Users describe what they want through an AI chatbot, and WPForms AI generates a form. The builder can translate entire forms into multiple languages, automatically set up conditional logic, and tweak or adjust forms afterward.

eBay mobile app adds traffic and performance data. Performance Insights is now live on the eBay mobile app to help merchants understand and improve their businesses. With Performance Insights, sellers can view real-time traffic graphs, track listing views, and monitor click rates and traffic sources — all on the go.

CapCut launches a video content platform for ecommerce merchants. Short-form editing app CapCut by ByteDance has launched Commerce Pro, a platform for ecommerce sellers and creators to produce and scale ads and branded content. The AI video generator instantly converts the URL of a product into ad videos with links to the products. AI-generated presenters assist with product demonstrations, explainer videos, and more. AI models can virtually try on products and generate photos for showcasing.

CapCut Commerce

Buy-now, pay-later provider Affirm expands to the U.K. Affirm, a U.S.-based fintech firm, has launched its BNPL loans in the U.K. According to Affirm, the U.K. offering will include both interest-free and interest-bearing payment options. Interest on its plans will be fixed and calculated on the original principal amount, so it won’t increase or compound. The U.K. expansion is Affirm’s first outside of the U.S. and Canada.

Coveo partners with Shopify on scalable AI search and commerce experiences. Coveo, a commerce experience platform that leverages search and generative AI, has partnered with Shopify to bring its AI capabilities to enterprise customers. Coveo says its platform enables Shopify enterprise merchants to manage AI models and strategies for search relevance, personalization, real-time recommendations, unified indexing, and generative shopper experiences for product discovery and session optimization.

Contentsquare expands its analytics platform with advanced AI features. Contentsquare, an analytics provider, has upgraded its AI-driven Experience Intelligence platform to help marketing, product, and tech teams work more efficiently — with flexible purchasing options for businesses of all sizes. According to Contentsquare, the genAI CoPilot offers immediate insights and recommended next steps, summaries of customer sentiment, automatic session replays, and more. Contentsquare has also added heatmaps, enhanced customer feedback, and expanded analysis.

Contentsquare

Zenapse launches AI-powered marketing platform on Google Cloud Marketplace. Zenapse, an AI-powered marketing platform utilizing emotional intelligence, has launched the ZenImpact Optimization Studio on Google Cloud Marketplace. Zenapse states Google Cloud Marketplace users can access its AI-driven psychographic signals, which analyze consumer thoughts, feelings, and beliefs, combined with demographic and behavioral data, to predict in real-time which content, products, and offers will resonate most with an audience. This launch will help marketers enhance business outcomes and gain deeper customer insights.

DreamHost partners with ecommerce solution provider Ecwid by Lightspeed. DreamHost, a provider of web hosting and managed WordPress services, has partnered with Ecwid by Lightspeed, enabling individuals and businesses to set up online stores and scale their businesses through multiple channels. According to DreamHost, the partnership means customers can quickly set up an online store without technical expertise. The solution includes built-in real-time reporting, marketing tools, and integrations for scaling. DreamHost customers have immediate access to Ecwid’s free tier.

Brizy launches a page builder for Shopify. Brizy, a London-based developer of website-building tools, has launched a landing page builder for Shopify store owners. With its drag-and-drop interface, users can design custom pages, product showcases, and marketing materials without needing any coding skills. For a limited time, Shopify users can try Brizy’s free plan. Brizy’s library includes over 90 templates and advanced elements such as countdowns, pop-ups, and alert bars.

Amazon expands drone delivery in Arizona. Amazon is expanding Prime Air drone delivery in the West Valley of metro Phoenix. Customers who live near Amazon’s Same-Day site in Tolleson, Arizona, and purchase an eligible item weighing five pounds or less can have it delivered by drone in under an hour. Tolleson’s Same-Day Delivery site is a hybrid — part fulfillment center and part delivery station. Amazon’s new MK30 drones will deploy from the facility.