Kevin Webster
Kevin Webster has 11 years of Internet marketing experience, and works in global sales and marketing for Sensorcon, a sensor and technology manufacturer in Buffalo, New York. Since 2003, Kevin has managed affiliate programs, SEO and SEM campaigns, and social media efforts for his own websites, and those of his employers and clients. Kevin has worked in multiple verticals, ranging from business-to-consumer ecommerce to business-to-business lead generation.
Currently, his efforts surround multi-channel customer acquisition. He blogs at KevinWebster.us, and tweets on occasion from his @KevinW585 account. Kevin resides in Western New York with his wife, where when he’s not reading about or practicing his trade, he’s kayak fishing. Email Kevin.
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Analytics & Data
Google Analytics: Defining Macro and Micro Goals
July 21, 2014 • Kevin Webster
It's fairly simple to come up with a list of “goals” that describe a website's success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce transactions. Noted web analytics writer and practitioner Avinash Kaushik describes these as “macro goals” that are clear and easy to define.
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Analytics & Data
Landing Page Analysis in Google Analytics
February 19, 2014 • Kevin Webster
Business websites typically have conversion goals for their visitors to act on. Whether it's purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site.
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Conversion
Google Analytics: Using the New ‘Acquisition’ Tab
October 17, 2013 • Kevin Webster
Google Analytics recently updated its layout. One of the new Standard Report sections is "Acquisition" — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts. While the definition of acquisition may vary among organizations, the premise is that a site has engaged a visitor, and caused him or her to take an important action.
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Analytics & Data
Using Google Analytics for Lead-generation Tracking
August 29, 2013 • Kevin Webster
If your lead-generation website is supported by paid advertising, it's important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor counter, you have to tell Google Analytics what your leads are worth to you.
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Conversion
Google Analytics ‘Events’ Track Downloads, Video Views
July 30, 2013 • Kevin Webster
Event tracking is one of Google Analytics most underutilized tools. From monitoring PDF downloads to video views, Event tracking counts the number of times a specific action takes place on a website, where that action might not create a unique page view.
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Design & Dev Tools
11 Free Screencasting Tools
April 22, 2013 • Kevin Webster
Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial benefits.
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Conversion
10 Slideshare Presentations for Marketers, Designers
March 1, 2013 • Kevin Webster
Slide presentations provide an excellent opportunity to learn something new about marketing at your own pace. Here are 10 quality slide presentations on web marketing and design.
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Conversion
10 TED Talks to Re-think Your Marketing
January 24, 2013 • Kevin Webster
TED started as a conference to bring together people from the Technology, Entertainment, and Design worlds. TED.com posts speeches from experts, which TED describes as "riveting talks by remarkable people." These are known as TED Talks.
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Marketing & Advertising
9 Creative Websites For Marketing Inspiration
November 23, 2012 • Kevin Webster
Your business's website needs to be fresh, bold, and worthy of a visitor’s time. Reading about your industry — or visiting business blogs — sometimes isn’t enough to inspire or help generate ideas. If you feel as though you are in a rut, there are many ways to generate creative thinking. Here’s a nine websites that can help.
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Platforms & Apps
10 Free Content Curation Platforms
October 8, 2012 • Kevin Webster
Many businesses are embracing content curation — the process of collecting, commenting on, and linking to the content of others. The premise is find relevant articles, tips and tools that your prospects and customers would find valuable, and then share them on a platform that you brand.
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Conversion
8 Free Lead Generation Services
September 7, 2012 • Kevin Webster
Quality leads are the lifeblood of any sales organization. But identifying the names and contact information of those prospects is time consuming. There are companies that supply targeted lists — for a fee. However, here are eight web based lead services that offer — as of this writing — free trials, affording you the opportunity to fill your pipeline with new prospects.
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