June 2020 Top 10: Our Most Popular Posts

We publish roughly 45 articles each month, hopefully helping ecommerce merchants improve their businesses. What follows are the 10 most popular articles that we published in June 2020. Articles from early in the month are more likely to make the list than later ones.

Don’t Advertise to Existing Customers, Says Serial Ecommerce Entrepreneur

Taylor Holiday runs three successful ecommerce businesses, a thriving ecommerce-focused ad agency, and an educational membership community for advertising matters. I recently spoke with Holiday about his ventures, the state of ecommerce, and advertising dos and don’ts. Read more…

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Covid-19, NFC, and the Future of Contactless Payments

Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers are now more conscious of what they touch. Read more…

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Assessing Google’s ‘Core Web Vitals’ on Shopify Themes

Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranking signal next year. Google displays the new metrics in Search Console, PageSpeed Insights, and the Chrome User Experience Report. “Page Speed Scores of Every Shopify Theme,” my article in April, included a table of those speeds at that time. Read more…

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Ecommerce Product Releases: June 1, 2020

Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on social commerce, financial products for merchants, self-service ad platforms, selling on Amazon, and quick-launch commerce services. Read more…

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5 Content Marketing Ideas for July 2020

The coronavirus pandemic will likely influence July 2020 activities. But that shouldn’t stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020. Read more…

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Understanding ‘Sessions’ in Google Analytics

The word “session” in an English dictionary reads something like “a period of time devoted to a particular activity.” It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term “session” in a similar manner. Read more…

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Ecommerce Product Releases: June 14, 2020

Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on visual search, lending, loyalty programs, payments, fraud protection, and gaming. Read more…

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Will the Pandemic Impact Christmas 2020 Ecommerce Sales?

The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. In this post, I’ll address a few coronavirus-related scenarios and offer suggestions for how ecommerce merchants can assess the potential impact on their company’s holiday sales. Read more…

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20 Free Web Design Tools from Spring 2020

Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions. Read more…

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SEO: Search Console Is an Untapped Source of Keyword Data

Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article. Read more…