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Checkout Tactics
Seven Ways to Reduce Shopping Cart Abandonment
September 23, 2009 • Jan Riley
Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called Digital Window Shopping: The Long Journey to Buy, cites a survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their cart...
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Conversion
How-to Articles Can Boost Sales
August 13, 2009 • Jan Riley
Publishing how-to articles on your ecommerce website can be an effective way to boost sales. How-to articles can attract traffic, improve your search position, engage visitors, increase time visitors spend on-site, and help to establish your brand and expertise. Turn Visitors Into Cu...
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Conversion
5 Ways to Improve Website Copy and Grow Sales
June 24, 2009 • Jan Riley
Ecommerce merchants have many pages to write copy for. Home and landing pages, category pages, product descriptions, articles, and shopping messages are just a few. This article will describe five ways to improve your web copy, and the concepts here can be applied to all pages on your e...
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Conversion
Attract Qualified Traffic with Content Syndication
May 21, 2009 • Jan Riley
Stop focusing on getting tons of traffic to your ecommerce store. Instead, shift to getting the right kind of traffic that will produce visitors who can turn into buyers. Syndication is perhaps the most powerful tool to help produce qualified traffic. Syndication means taking one piece ...
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Conversion
Link Article Marketing to Purchase-Related Keywords
April 28, 2009 • Jan Riley
Article marketing has been around since the beginning of the Internet, seemingly. It is practically free (if you write the articles yourself); it builds trust; and it attracts customers and influences people while they are in the process of making a buying decision. The Proof is in th...
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Design & Development
Video Ideas: 4 Ways to Engage Visitors and Increase Sales
April 21, 2009 • Jan Riley
Nearly 80 percent of U.S. Internet users spent roughly 5 hours watching videos in December 2008, with an average view time of 3.2 minutes per video, according to a study by comScore. Here are four ways your ecommerce business can use video to engage your visitors and increase sales, n...
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