Jaime Brugueras
Jaime Brugueras is co-founder of Mineful a customer retention tool for online retailers. Mineful analyzes your shopping cart data and uses the information to trigger emails based on purchase history. He is also a PhD statistician, dad, husband, amateur golfer, tennis player, and chess addict.
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Conversion
4 Key Ecommerce Metrics that Determine Success
April 12, 2013 • Jaime Brugueras
There are four key ecommerce metrics that determine success. They are: Understanding lifetime value of a customer; Monitoring customer satisfaction; Measuring your sales funnel; Determining marketing ROI. The most successful ecommerce brands incorporate these elements whether they r...
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Email Marketing
Using Sales Data to Automate Email Marketing
February 6, 2013 • Jaime Brugueras
Customers are the bloodline of any business. For ecommerce businesses, it’s particularly important to focus on creating recurring, loyal customers. This centers on understanding customer sales and shopping data, and using that information to develop profitable, automated email campaigns...
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Conversion
Google Analytics: 7 Shortcomings
January 9, 2013 • Jaime Brugueras
Google Analytics is a powerful free tool for understanding your website's traffic and visits. But it does have shortcomings. This article explores seven issues with the current version. There are several other analytics software packages to choose from. Many of these are capable of dea...
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Keyword Research
Google Analytics: Overcoming ‘Not Provided’ Keywords
November 7, 2012 • Jaime Brugueras
What do you do when 36 percent of your traffic data is gone? For most of us, the answer is “panic.” After all, for an online business, traffic data and search-engine-optimization knowledge is essential. If you don’t understand the behavior of visitors to your website, then your business...
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Conversion
6 Essential Google Analytics Features for Every Retailer
October 4, 2012 • Jaime Brugueras
Google Analytics can help focus your business on its most profitable areas, and can also help attract more customers while spending less money in the process. Here are six valuable features that Google Analytics can provide your online retail operations. With these tools, you can make ...
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Conversion
Using Real-Time Data in Google Analytics
September 10, 2012 • Jaime Brugueras
One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that when it released "Real-Time" as part of its broader analytics package. Here’s how you can use Real-Time to improve your retail performance. Using Real-Time A...
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Conversion
How to Use Google’s Remarketing Platform
August 10, 2012 • Jaime Brugueras
It's frustrating to online retailers when potential customers visit their websites, browse product pages, and then leave. There’s no sale made, and money is spent serving ads and hosting content to those visitors. This is how a lot of visits end up for online businesses. That doesn’t me...
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Analytics & Data
Google Analytics Jumps into Mobile Metrics
July 11, 2012 • Jaime Brugueras
Google Analytics is finally jumping into mobile data metrics. Google recently launched "Mobile App Analytics" as a part of its Analytics web app suite. Analytics is already used by almost a fourth of Internet Retailer’s Top 500 online retailers and more than half of its “Second 500.” Wi...
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Business
Using Google Analytics to Measure Social Media Effectiveness
June 7, 2012 • Jaime Brugueras
Google Analytics has moved its social reports to new locations. And it has added new features to gather more in-depth social media data. Here’s a quick look for Google Analytics users, showing you where you can find your social metrics, and how they’ve been designed to better suit your...
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Conversion
Using Google Analytics Advanced Segments to Find Actionable Data
May 14, 2012 • Jaime Brugueras
Editor's note: We welcome Jaime Brugueras as our newest contributor. He's the co-founder of Mineful, a marketing and data-analysis firm. For us, Brugueras will address analytics, measurement and conversion matters. His first piece, on creating "Advanced Segments" in Google Analytics ...
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