Charts: U.S. Retail Ecommerce Sales Q3 2024

Recent data from the U.S. Department of Commerce reveals that ecommerce continues to outpace traditional retail growth. In the third quarter of 2024, total domestic retail sales reached $1.85 trillion, a modest 1.3% increase from Q2. Online shopping showed stronger momentum, with ecommerce sales climbing to $300.1 billion, a more robust growth rate of 2.6% over the prior quarter.

According to the DoC, ecommerce sales are for “goods and services where the buyer places an order (or the price and terms of the sale are negotiated) over an Internet, mobile device, extranet, electronic data interchange network, electronic mail, or other comparable online system. Payment may or may not be made online.”

Ecommerce accounted for 16.2% of total U.S. retail sales in Q3 2024, up slightly from 16.0% in the prior quarter.

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The DoC reports U.S. ecommerce retail sales in Q3 2024 grew by 7.4% compared to Q3 2023, while total quarterly retail sales experienced a 2.1% annual rise over the same period last year.