Charts: Global Cybersecurity Trends Q4 2024

PwC’s new “2025 Global Digital Trust Insights” survey gathered responses from 4,042 business and tech executives across 77 countries. The goal was to identify the challenges organizations encounter toward achieving cyber resilience.

Survey respondents are most concerned about the threats they are least prepared to handle. The top four cyber risks include cloud-related attacks, hack-and-leak incidents, third-party breaches, and attacks on connected devices.

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According to the survey, security executives feel significantly less assured than CEOs about their ability to meet these compliance requirements.

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In addition, businesses are increasingly recognizing cybersecurity as a crucial factor for gaining a competitive edge. The data show that 57% of executives point to customer trust, and 49% highlight brand integrity and loyalty as key areas where cybersecurity has a strong influence.

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Moreover, the survey results reveal that many organizations miss opportunities by not integrating their security executives into critical projects. Less than half of CEOs report that their security officers are meaningfully involved in strategic planning for cyber investments, board-level reporting, and overseeing technology rollouts.