Brandon Bidlack

Articles by: Brandon Bidlack

Brandon Bidlack

Brandon Bidlack is the co-founder of SesameOpen, a blockchain protocol. He has worked in marketing for over 20 years, in both startups and large companies, where he has focused on new technologies such as the internet, location-based services, machine learning, and blockchain. He holds a B.S. in Mechanical Engineering from Rice University and an M.B.A. from Northwestern's Kellogg School of Management.

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Influencers & Affiliates
Opening Up Influencer Marketing with Blockchain

September 19, 2019 • Brandon Bidlack

Influencer marketing has become a meaningful customer acquisition channel for many brands. The channel is not foolproof, however. It has challenges for both advertisers and influencers. Fortunately, blockchain can help overcome these obstacles.
Cross-border Selling
Blockchain Is Transforming the Retail Supply Chain

August 20, 2019 • Brandon Bidlack

Of all the areas in which blockchain applies to commerce, supply chain applications are the furthest along in development and usage. This stems primarily from the database-like features of blockchain combined with traceability and security benefits, which are a natural fit for reducing costs as well as ensuring that a company fulfills its brand promise for product sourcing or quality.
Business
How Blockchain Is Changing Loyalty Programs

July 15, 2019 • Brandon Bidlack

Ecommerce merchants have hundreds of potential technologies and techniques to encourage customer loyalty, but blockchain technology and blockchain-based crypto tokens offer unique advantages.
Business
Will Facebook’s GlobalCoin Impact Ecommerce?

June 12, 2019 • Brandon Bidlack

Facebook is rolling out a digital payments system next year that will allow Facebook users (as well as WhatsApp and Instagram users) to pay for goods and services using Facebook’s own cryptocurrency, dubbed “GlobalCoin.”
Business
3 Immediate Blockchain Uses for Ecommerce Companies

May 14, 2019 • Brandon Bidlack

Blockchain technology offers much potential for ecommerce businesses. Payments, supply chain, and decentralized marketplaces are the three main uses, currently. But many more applications are in the works.