Barbara Carneiro

Articles by: Barbara Carneiro

Barbara Carneiro

Barbara Carneiro is founder and senior strategist of Word Revolution, a longtime design and communication firm with team members worldwide. She has been a designer since 2001, an agency owner since 2005, and a mentor to roughly 150 web and design agencies.

Barbara is passionate about graphic design, web design, branding, and strategic planning. She holds a BSc in Media and Communications from London Metropolitan University in the U.K.

Email Barbara.

Typography & Fonts
The Right Font Drives Conversions

March 29, 2023 • Barbara Carneiro

Fonts connect a brand with its audience, enhance the user experience, and drive conversions. Here are six ecommerce examples.
Design & Dev Tools
A Web Designer’s Tech Stack

March 6, 2023 • Barbara Carneiro

A web designer's tools facilitate project management, internal dialog, and close communication with clients. The actual design is often the easy part.
User Experience
Simple Steps to Mobile-first Web Design

January 23, 2023 • Barbara Carneiro

For too long mobile websites have been scaled-down desktop versions. The result is often an awkward user experience. Mobile-first design reflects the reality of today's consumer.
Typography & Fonts
4 Ways Fonts Enhance an Ecommerce Brand

December 27, 2022 • Barbara Carneiro

The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well.
Social Media
Open Graph Images and Why They Matter

November 29, 2022 • Barbara Carneiro

When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
Photography & Video
On-site Lifestyle Videos Enhance a Brand

November 15, 2022 • Barbara Carneiro

Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here are five compelling examples.
User Experience
3 Questions Every Home Page Should Answer

September 20, 2022 • Barbara Carneiro

Modern consumers are deluged with information. Our brains subconsciously adapt, using three questions to cull out what's important. Websites should address those questions — quickly.
Social Media
My First Metaverse Conference

August 28, 2022 • Barbara Carneiro

Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
User Experience
Design Every Page for the Desired Outcome

July 25, 2022 • Barbara Carneiro

When developing an ecommerce website, merchants should ensure every page guides visitors towards the desired outcome. Longtime design guru Barbara Carneiro explains.
User Experience
How to Design a Website Footer

June 21, 2022 • Barbara Carneiro

Designed correctly, website footers carry much value for a brand. The key is to focus on the footer's purpose and desired outcome. Our design and usability guru explains.
User Experience
Web Design for Everyone Pleases No One

May 17, 2022 • Barbara Carneiro

The ages of shoppers impact web design and messaging. Each generation has unique preferences, desires, and habits. Merchants who recognize this will have higher conversions.
User Experience
Visitors Seek Effortless Navigation and Design

April 18, 2022 • Barbara Carneiro

Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
User Experience
The Best Navigation for Ecommerce Sites

March 27, 2022 • Barbara Carneiro

The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.
User Experience
How Information Design Drives Conversions

February 22, 2022 • Barbara Carneiro

Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.
User Experience
Ecommerce Design Is Critical (but Misunderstood)

January 18, 2022 • Barbara Carneiro

Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules.