August 2020 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish articles, webinars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles that we published in August 2020. Articles from early in the month are more likely to make the list than later ones.

Banned by Google Ads, SpyGuy.com Ponders Alternative Channels

Ecommerce entrepreneurs understand the need for multiple revenue channels. Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that’s what happened to Allen Walton’s company, which depends on Google Ads for most of its traffic and revenue. Read more…

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Supply.co Founder: Day of Reckoning Is Coming for DTC Brands

Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase. Read more…

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13 Platforms for Shoppable Video

Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video. Read more…

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‘Buy On Google’ Opens to All Merchants

Google Shopping has made its second significant change in the last few months. The first change was implementing free Google Shopping listings. The second is opening the “Buy on Google” program for all merchants, commission-free. Read more…

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2PM Founder: Successful Entrepreneurs Are Polymaths

Having founded and sold multiple ecommerce companies, Web Smith believes broad economic trends determine entrepreneurial success as much as tactical execution. Successful entrepreneurs, Smith asserts, must be polymaths to understand opportunities. Read more…

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5 Content Marketing Ideas for September 2020

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Here are five content marketing ideas your business can try in September 2020. Read more…

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Google Lighthouse SEO Scores of Every Shopify Theme

This post addresses the SEO capabilities of every Shopify theme, using Lighthouse, across various page types — home, products, collections, blogs — for desktop and mobile. Read more…

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Is Apple Entering the Payment Acceptance Business?

In July, Apple acquired Mobeewave, a relatively unknown payments-technology startup in Montreal, Canada for, reportedly, $100 million. For nine years, Mobeewave has been developing technology to convert conventional smartphones into payment-accepting devices without requiring additional hardware components. Read more…

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Ecommerce Product Releases: August 2, 2020

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on live commerce, installment payments, cross-border sales, packaging, targeting, and omnichannel services. Read more…

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23 Chrome Extensions for Productivity

Looking to supercharge your workflow? Consider installing productivity extensions on your Chrome browser. Here is a list of useful extensions from Google’s Chrome Web Store. There are tools to keep you on task and block distractions, utilize video and audio, distribute content, automate, and reduce digital clutter. Read more…