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Email Marketing
Five Steps to Improve Email Deliverability
April 29, 2010 • Ankush Agarwal
According to a study by Return Path, 20 percent of email in the United States and Canada is still not making it to the inbox. That may seem like a small percentage, but it is actually a huge number that can adversely affect your campaign if you are among the email marketers whose messag...
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Email Marketing
Think Twice About Buying Email Subscriber Lists
March 24, 2010 • Ankush Agarwal
Buying email subscriber lists is seemingly the quickest way to build your email list. But acquired lists frequently present problems that merchants should weigh carefully. First and foremost, the email list you plan to acquire must be obtained from a reputable company. There are many c...
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Conversion
Ten Great Ecommerce Ideas for February 2010
February 1, 2010 • Ankush Agarwal
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the February 2010 installment of "Great Ecommerce Ideas." Help Men Find Valentine’s Gifts "With Valentine’s Day on the m...
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Business
Lessons Learned: Boyd Badten of PrintingForLess.com
December 3, 2009 • Ankush Agarwal
"Lessons Learned" is a series where we ask ecommerce business executives to share their experiences and advice. For this installment, we interviewed Boyd Badten, director of technical service for PrintingForLess.com, a pioneering, online printing company located in Livingston, Mont. ...
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Business
Lessons Learned: Will Seippel of GoAntiques
November 5, 2009 • Ankush Agarwal
"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed William (Will) Seippel, CEO and chairman of WorthPoint, the parent company of GoAntiques, a subscription-based information service for antique...
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Conversion
Ten Great Ecommerce Ideas for November 2009
November 2, 2009 • Ankush Agarwal
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the November 2009 installment. Localize Site Content "Your ecommerce site should be as localized as your physical stores...
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Business
Lessons Learned: Lori Karmel of We Take The Cake
October 29, 2009 • Ankush Agarwal
"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Lori Karmel, owner of We Take The Cake, a bakery located in Ft. Lauderdale, Fla. We Take The Cake's gourmet creations have been featured on F...
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Business
Lessons Learned: Enstrom Candies Co-owner Jamee Simons
October 22, 2009 • Ankush Agarwal
“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Jamee Simons, co-owner of Enstrom Candies Inc., a ...
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Conversion
Ten Great Ecommerce Ideas for October 2009
September 29, 2009 • Ankush Agarwal
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the October 2009 installment. The Power of Product Reviews "Use the power of product reviews and motivate your team to d...
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Conversion
Ten Great Ecommerce Ideas for September 2009
August 27, 2009 • Ankush Agarwal
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2009 installment. Help Customers Interact With Your Site "Invest in features that will help customers inte...
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Conversion
Ten Great Ecommerce Ideas for August 2009
July 29, 2009 • Ankush Agarwal
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the August 2009 installment. Google Alerts Provide an Extra Set of Eyes and Ears "Set up Google Alerts on your company’s...
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Conversion
Ten Great New Ecommerce Ideas for July 2009
July 1, 2009 • Ankush Agarwal
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company succeed. Here’s what ten of them had to say for the July 2009 installment. Focus on Upsell Products "To succeed with your ecommerce solution, it is extremely im...
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Conversion
Ten Great New Ecommerce Ideas for June 2009
May 29, 2009 • Ankush Agarwal
Each month, Practical eCommerce asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the June 2009 installment. Set Yourself Apart with Visual Security "Making your commitment to security known by your cu...
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Conversion
Ten Great New Ecommerce Ideas for May 2009
April 29, 2009 • Ankush Agarwal
Each month, Practical eCommerce asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the May 2009 installment. Optimize Comparison Shopping Engine Feeds "Start inexpensively with Google Base. When the fee...
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Conversion
Ten Great New Ecommerce Ideas for April 2009
April 3, 2009 • Ankush Agarwal
Practical eCommerce recently asked industry insiders to share a great, innovative idea that could help an ecommerce firm. Here’s what ten of them had to say. Rich Consumer Experiences Dominate "Focus on immersive branding and marketing techniques that create unexpectedly fast, fun, an...
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Conversion
Ten New Great Ecommerce Ideas
March 12, 2009 • Ankush Agarwal
Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could help an ecommerce firm. Here’s what ten of them had to say. Check Your Impression Share “Take a long, hard look at the Impression Share of your paid search campaigns. It’s possible tha...
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