Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
Your Content Marketing Is a Joke (Or It Should Be)
July 14, 2015 • Armando Roggio
Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not
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Content Marketing
5 Content Marketing Ideas for July 2015
June 26, 2015 • Armando Roggio
Patriotism, projects, smooches, and even summertime activities can drive your company’s contact marketing campaigns this July, boosting site traffic and, ultimately, sales. When businesses create, publish, and distribute content with the ...
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Content Marketing
18 Tools for Writing Compelling Content, to Attract Customers
June 7, 2015 • Sig Ueland
Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...
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Content Marketing
5 Content Marketing Ideas for June 2015
May 26, 2015 • Armando Roggio
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing ...
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Content Marketing
4 Great Content Marketing Examples in 2015
May 12, 2015 • Armando Roggio
Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content to produce. Fortunately, there are ...
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Content Marketing
5 Content Marketing Ideas for May 2015
April 29, 2015 • Armando Roggio
Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely to purchase. In fact, this is ...
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Content Marketing
5 Content Marketing Ideas for April 2015
March 26, 2015 • Armando Roggio
April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have five compelling ideas for ecommerce ...
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Content Marketing
9 Steps to Planning Website Content
March 24, 2015 • Daniel Kedinger
Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your site is crucial to its overall success. Content not only includes the written copy but images, charts, or downloadable files as well.
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Content Marketing
5 Content Marketing Ideas for March 2015
March 1, 2015 • Armando Roggio
The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional sales. Content marketing is the act ...
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Content Marketing
5 Content Marketing Ideas for February 2015
January 28, 2015 • Armando Roggio
In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially ...
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Content Marketing
5 Content Marketing Ideas for January 2015
January 4, 2015 • Armando Roggio
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...
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Content Marketing
7 Ways to Get People to Share Your Content
December 3, 2014 • Pamella Neely
People who are new to content marketing sometimes say, “I want my post to go viral.” Or, “We want content guaranteed to go viral.” It’s a great goal, but even the best marketers in the business don’t go viral every time they publish. Getting a post to go viral requires a mix of first-rate content, a responsive audience, and serious content promotion skills.
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Content Marketing
20 Tools to Promote Your Content
December 1, 2014 • Sig Ueland
In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you have generated new content —
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Content Marketing
5 Content Marketing Ideas for December 2014
November 28, 2014 • Armando Roggio
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
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Content Marketing
45 Tools to Generate Content, for Ecommerce
November 24, 2014 • Sig Ueland
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
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Content Marketing
5 Content Marketing Ideas for November 2014
October 29, 2014 • Armando Roggio
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014
September 30, 2014 • Armando Roggio
Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014
September 1, 2014 • Armando Roggio
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014
August 5, 2014 • Armando Roggio
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
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Content Marketing
5 Ecommerce Content Marketing Ideas for July 2014
July 1, 2014 • Armando Roggio
Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing. In a way, content marketing comes right out of ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014
June 2, 2014 • Armando Roggio
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
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Content Marketing
5 Content Marketing Ideas for May 2014
April 8, 2014 • Armando Roggio
Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn’t just ...
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Content Marketing
21 Content Curation Tools
March 25, 2014 • Kunle Campbell
Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers.
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Content Marketing
Build an Ecommerce Content Marketing Strategy for 2014
January 7, 2014 • Armando Roggio
Content marketing provides customers with genuinely useful information that can solve problems, aid decision making, or simply answer questions — all in the hope that shoppers are more likely to ...
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Content Marketing
Gated vs. Ungated Content
November 22, 2013 • Pamella Neely
Imagine you are finishing up your latest content marketing project. Let's say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.
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Content Marketing
How to Create Compelling Ecommerce Content
November 1, 2013 • Dale Traxler
In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle. There are two ways to approach creating content that will support ...
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Content Marketing
Using SEO to Drive Content Marketing
October 4, 2013 • Jill Kocher Brown
If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you’re living in 2006. Modern SEO is central to content marketing,
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Content Marketing
23 Tools to Help Manage Content
November 12, 2012 • Sig Ueland
To ensure your customers have a rich experience with great content, you'll need more than just a content management system. You'll need a basket of tools to research, generate, market, and track your content. Here is a list of tools to help you with content. There are content search-...
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Content Marketing
10 Great Retailer Blogs
October 2, 2012 • Armando Roggio
A retail blog can be an effective way to engage customers, improve branding, and boost traffic. Blogs give retail sites content that may be linked to or shared across social networks, via email, or through search engines. Customers who find blog posts informative, entertaining, or help...
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Content Marketing
How to Write an Online Press Release
August 1, 2012 • Lorrie Thomas Ross
Today’s web-driven world makes it possible for companies large and small to create news simply by writing and publishing their own newsworthy content. The way to get started is by writing and sharing powerful press releases online.
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