Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Google Ads
Seven Tactics to Boost Online Banner-ad Response Rates

September 26, 2008 • Armando Roggio

Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Borders, and Amazon for customers in New York, Los Angeles, Chicago or the world, but equality isn't always good. There are times when it's good to have a comp...
Google Ads
Pay-per-click Advertising: The Top 100 Keyword Phrases

July 22, 2008 • Bill Hartzer

Last time I checked, Spyfu.com is reporting that someone is bidding $51.66 per click for phrase “conference calling companies.” Are you bidding on words like this, which is one of the most expensive keyword phrases? Let’s take a look at the most expensive pay-per-click keywords and wha...
Google Ads
Paid Search With Online Yellow Pages

June 17, 2008 • Bill Hartzer

You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the three largest paid search advertising opportunities. However, have you considered running a paid search campaign using the online yellow pages? Even if you’re an online retailer that does not h...
Google Ads
Pay-Per-Click Tools Improve Productivity

May 19, 2008 • Greg Laptevsky

Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out there that make the work much more efficient and allow search engine marketing professionals to look at the big picture. Below is a list of software tools that every pay-per-click account o...
Google Ads
Alternative Pay-per-click Advertising

April 9, 2008 • Bill Hartzer

When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and evaluating various second-tier PPC advertising options, you may uncover a diamond in the rough. Investigate options Investigating your options is not as hard a...
Google Ads
Negative Keywords For Your PPC Campaign

January 9, 2008 • Greg Laptevsky

Keywords are an integral part of any online advertising campaign. However, what is sometimes overlooked is the equal importance of negative keywords, which are word filters that disqualify ads from being triggered by users’ search queries. For example, if the term “iPhone” is one of you...
Google Ads
Pay-Per-Click Account Tools

January 7, 2008 • Greg Laptevsky

A daily pay-per-click management routine can sometimes be a source of frustration. Thankfully, there are a few tools out there to streamline the process. What follows is a list of software that every pay-per-click account owner should consider. AdWords Editor AdWords Editor is Google’...
Google Ads
Critique Part Two: Pay-Per-Click Advertising

May 30, 2007 • PEC Staff

The Problem: A quick glance at Daddies Board Shop's Google account indicates in-depth keyword research was not performed. The Fix: It appears that the company chose keywords based on insider business knowledge but hasn't considered what terms people actually use to search. For example,...
Google Ads
Tips & Tricks for Discovering Lowcost Keywords

July 1, 2006 • PEC Staff

Keywords are considered the lifeline of any successful pay per click campaign. If you select the wrong ones, you can zip through your entire advertising budget without getting anything in return. If you choose the right ones, you can beat your competition to the punch and get a better R...