Eric Bandholz - Practical Ecommerce - Page 8 of 9

Articles by: Eric Bandholz

Eric Bandholz

Eric Bandholz

Eric Bandholz is the host of "Ecommerce Conversations," Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men’s grooming company that focuses on beard care. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.

Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups.

Contact Eric via email or LinkedIn.

Business
Banned by Google Ads, SpyGuy.com Ponders Alternative Channels

August 14, 2020 • Eric Bandholz

Ecommerce entrepreneurs understand the need for multiple revenue channels. Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that's what happened to Allen Walton's company, which depends on Google Ads for most of its traffic and revenue.
Business
2PM Founder: Successful Entrepreneurs Are Polymaths

August 7, 2020 • Eric Bandholz

Having founded and sold multiple ecommerce companies, Web Smith believes broad economic trends determine entrepreneurial success as much as tactical execution. Successful entrepreneurs, Smith asserts, must be polymaths to understand opportunities.
Email Marketing
1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder

July 31, 2020 • Eric Bandholz

I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
Business
‘Build Businesses for the Cash Flow,’ Says Repeat Entrepreneur

July 24, 2020 • Eric Bandholz

Entrepreneurs tend to become emotionally entwined with their businesses. "It's my baby," an entrepreneur might say when describing his company. But not Rohan Gilkes. "There's no emotion," he told me. "I have no babies. I build businesses for the cash flow."
Business
Alpha Male Succeeds with Haircare, Skincare, Sunglasses

July 17, 2020 • Eric Bandholz

Aaron Marino says he hates to read. He's bad at grammar and writing, he claims. But he's really good at making videos. "I had a fitness center that didn't work out," he told me. "I started making YouTube videos in 2008 with no idea that I could ever make a buck on that platform."
Amazon & Marketplaces
Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives

July 10, 2020 • Eric Bandholz

What's the most competitive product on Amazon? Smartphone cases. What does Matt Altschul's company, Smartish, sell? Smartphone cases.
Business
Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert

June 26, 2020 • Eric Bandholz

Kurt Elster's "The Unofficial Shopify Podcast" has been downloaded more than 1 million times. His agency, Ethercycle, helps Shopify merchants drive revenue and profit. You might call Elster the unauthorized Mr. Shopify.
Business
Don’t Advertise to Existing Customers, Says Serial Ecommerce Entrepreneur

June 12, 2020 • Eric Bandholz

Taylor Holiday runs three successful ecommerce businesses, a thriving ecommerce-focused ad agency, and an educational membership community for advertising matters. I recently spoke with Holiday about his ventures, the state of ecommerce, and advertising dos and don'ts.
Business
Better Fathers, Husbands, Leaders Drive ‘Order of Man’ Founder

May 25, 2020 • Eric Bandholz

In March 2015 Ryan Michler owned a successful financial planning company. His clients were medical professionals. He earned a comfortable living. "I was making great money, but I felt like something was missing. I thought there were opportunities to help men. And that's when I started." What he started was Order of Man.
Amazon & Marketplaces
Side Project for Amazon Sellers Attracts 250,000 Customers, 150 Employees

May 11, 2020 • Eric Bandholz

Five years ago Greg Mercer developed a spreadsheet to estimate how well products on Amazon were selling. He launched it as a "fun, side project." That project is now Jungle Scout, with roughly 250,000 worldwide customers and 150 employees.
Business
‘High Quality, Low Volume’ Drives GouletPens.com to 35 Employees, 4,500 SKUs

April 19, 2020 • Eric Bandholz

Conventional ecommerce wisdom is that merchants should sell across multiple channels, manufacture or control their products, and scale. Don't tell that to Brian Goulet, president of The Goulet Pen Company, which sells high-end fountain pens and writing accessories.
Business
Iraq War Veteran Fails, then Succeeds, with Men’s Underwear Brand

March 24, 2020 • Eric Bandholz

In 2008 Robert Patton was coming off his second deployment in Iraq with the U.S. Army. “I was going to do 20 years in the Army,” he said, “But I'd already been on two deployments and was scheduled to go back for a third. I had a family. I didn’t want to spend half of my time in Iraq. So I had this idea.”
Business
Ecommerce Owners on Morning Routines, Work-life Balance

March 5, 2020 • Eric Bandholz

Last month I spoke with Ronnie Teja, an innovative entrepreneur who runs multiple ecommerce sites. The published interview focused on how he launched the business. We also discussed work-life balance. What follows is that portion of our discussion.
Business
Canada-based Entrepreneur Scales to 15 Websites, 30 Remote Employees

February 23, 2020 • Eric Bandholz

Ronnie Teja immigrated to Vancouver, Canada in 2008. He was 22. Fast-forward to 2020, and he owns and operates a thriving ecommerce company that sells watches and related accessories. I recently spoke with him about launching his company, acquiring sites, and the challenges of managing it remotely.
Business
Building an Ecommerce Business, Part 19: Just Do It

June 25, 2019 • Eric Bandholz

This is the final episode in my "Building an Ecommerce Business" interview series. I've hosted 18 amazing guests who have provided much insight into launching, growing, and selling an ecommerce business. There is no right way to do that. You'll likely find success, however, if you focus on three primary functions: vision, execution, and cash flow.
Business
Building an Ecommerce Business, Part 18: Selling the Company

June 6, 2019 • Eric Bandholz

Launching and then growing an ecommerce business can be both exciting and stressful. The reward for many entrepreneurs is to sell their companies someday. For this installment in my series on building an ecommerce business, I spoke with Michael Jackness, the owner of a multi-brand ecommerce company. We discussed the process of selling an ecommerce business, which he has done multiple times.
Business
Building an Ecommerce Business, Part 17: Growing a Community

May 20, 2019 • Eric Bandholz

An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and repeat sales. But developing that community is not always easy. This is episode 17 in my series on building an ecommerce business from the ground up. For this installment, I spoke with Andrew Youderian, the founder of EcommerceFuel, a popular community of ecommerce merchants.
Conversion
Building an Ecommerce Business, Part 16: Custom Manufacturing

May 15, 2019 • Eric Bandholz

Selling manufactured goods directly to consumers, with no retail middlemen, has exploded on the internet. For this episode 16, I spoke with Jimmy Hayes, the co-founder of Minaal, a manufacturer of "bags and gear for life on the move."
Content Marketing
Building an Ecommerce Business, Part 15: Content Essentials

May 5, 2019 • Eric Bandholz

Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. In this episode 15 of my series on building an ecommerce business from the ground up, I spoke with Andrew Snavely, the founder of Primer, an online magazine, and Ryan Hunter Masters, the founder of Show Her Off, and a dance instruction site.
Business
Building an Ecommerce Business, Part 14: Using Kickstarter

April 16, 2019 • Eric Bandholz

A successful campaign on Kickstarter, the crowdfunding platform, can help validate a business and a product. Cathryn Lavery, the founder of BestSelf, a producer of productivity journals and tools, used Kickstarter in 2015 to launch the company. What follows is my entire audio conversation with Lavery, and a transcript, edited for length and clarity.
Business
Building an Ecommerce Business, Part 13: Raising Money

March 25, 2019 • Eric Bandholz

Launching an ecommerce business takes perseverance, passion, and, typically, money. Raising that money can be time-consuming and frustrating. I recently spoke with Joshua Bingaman and Brad Day of Helm Boots, a manufacturer and seller of handcrafted leather boots. We discussed the process of evolving from a start-up, bootstrapped company to one that needs investors, money, and structure.
Business
Building an Ecommerce Business, Part 12: Acquiring Companies

February 20, 2019 • Eric Bandholz

Acquiring ecommerce businesses requires skill and diligence. Financing is a major consideration, as is learning from the previous owner and hiring new executives, if necessary. This is episode 12 in my series on building an ecommerce business from the ground up.
Business
Building an Ecommerce Business, Part 11: Selling on Amazon

January 28, 2019 • Eric Bandholz

A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks. This is episode 11 in my series on building an ecommerce business from the ground up. For this installment, I spoke with Mike Tecku, co-founder of Sky Solutions.
Business
Building an Ecommerce Business, Part 10: Apparel Sales, Manufacturing

January 10, 2019 • Eric Bandholz

Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the ...
Business
Building an Ecommerce Business, Part 9: YouTube Strategy

December 30, 2018 • Eric Bandholz

Producing quality videos is immensely difficult. It requires a clear vision from idea to finished product. This is episode nine in my series on building an ecommerce business from the ground up.
Business
Building an Ecommerce Business, Part 8: Customer Service

December 12, 2018 • Eric Bandholz

Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you hire someone from the start? This is episode eight in my series on building an ecommerce business from the ground up.
Business
Building an Ecommerce Business, Part 7: Shipping and Fulfillment

November 28, 2018 • Eric Bandholz

A merchant who sells physical products has to figure out how to efficiently get those items into the hands of customers. It can become complicated as the business scales and receives international orders. This is episode seven in my series on building an ecommerce business from the ground up.
Staffing
Building an Ecommerce Business, Part 6: Hiring Employees

November 15, 2018 • Eric Bandholz

Ayman Al-Abdullah, president of AppSumo, says a new ecommerce business would almost certainly fail without the right people.
Business
Building an Ecommerce Business, Part 5: Paid Acquisition

October 30, 2018 • Eric Bandholz

Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options. Digital marketing agencies can provide some answers. For this interview, I visited with Alex Hart, founder of Good Joo Joo, an Austin, Texas-based digital marketing agency. I asked her about paid acquisition, the process of using advertising to acquire customers.
Business
Building an Ecommerce Business, Part 4: Copywriting Matters

October 17, 2018 • Eric Bandholz

Good copy sells. Spicing up your copy will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building an ecommerce business, I visited with Neville Medhora, founder of Kopywriting Kourse.

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