Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
Creating a Content Optimization Plan for Organic Search
September 8, 2017 • Jill Kocher Brown
Last week I addressed the data involved in the content optimization process, and what to base content decisions on. In this post, I’ll get to the meat of creating a ...
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Content Marketing
5 Content Marketing Ideas for October 2017
September 7, 2017 • Armando Roggio
Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart. For many ecommerce businesses, the best ...
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Content Marketing
SEO: What to Base Content Decisions On
September 3, 2017 • Jill Kocher Brown
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data ...
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Content Marketing
5 Content Marketing Ideas for September 2017
August 9, 2017 • Armando Roggio
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing ...
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Content Marketing
How to Reuse Content, to Supercharge Marketing
August 4, 2017 • Armando Roggio
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing ...
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Content Marketing
SEO: 8 Free Sources of Content Inspiration
July 28, 2017 • Jill Kocher Brown
One of the hardest aspects of providing meaningful content on ecommerce sites is trying to determine what your audience members read as they’re shopping. Coming up with ideas for new and ...
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Content Marketing
Avoid Bland Wording for a Unique Company Personality
July 11, 2017 • Marcia Yudkin
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash,
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Content Marketing
5 Content Marketing Ideas for August 2017
July 10, 2017 • Armando Roggio
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer ...
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Business
How to Audit Your Ecommerce Content, and Why
July 7, 2017 • Armando Roggio
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn ...
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Content Marketing
Content Marketing: 7 Tips for Proofreading and Editing
June 28, 2017 • Armando Roggio
Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results. At a magazine or online journal, it is common for an article to be ...
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Content Marketing
5 Content Marketing Ideas for July 2017
June 9, 2017 • Armando Roggio
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing ...
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Content Marketing
5 Content Marketing Ideas for June 2017
May 8, 2017 • Armando Roggio
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ...
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Content Marketing
The Secrets of Content Marketing
April 25, 2017 • Armando Roggio
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ...
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Content Marketing
9 Critical Content Marketing Tasks, for Ecommerce
April 13, 2017 • Armando Roggio
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative,
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Content Marketing
5 Content Marketing Ideas for May 2017
April 11, 2017 • Armando Roggio
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ...
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Content Marketing
Using Product Content to Boost Conversions
March 28, 2017 • Armando Roggio
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...
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Content Marketing
For Content Marketing Ideas, Try BuzzSumo
March 16, 2017 • Armando Roggio
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ...
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Content Marketing
5 Content Marketing Ideas for April 2017
March 7, 2017 • Armando Roggio
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry. Content marketing is the act of creating, publishing, and distributing content with the ...
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Content Marketing
Build Your Content Marketing Stack
March 5, 2017 • Armando Roggio
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract ...
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Business
17 WordPress Plugins to Create Content
February 13, 2017 • Sig Ueland
The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ...
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Content Marketing
5 Content Marketing Ideas for March 2017
February 8, 2017 • Armando Roggio
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and ...
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Content Marketing
Content Marketing May Boost Customer Lifetime Value
January 15, 2017 • Armando Roggio
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ...
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Content Marketing
5 Content Marketing Ideas for February 2017
January 12, 2017 • Armando Roggio
February 2017 could be a good month for content marketers, thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
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Content Marketing
Shoppers Relying on Mobile-friendly Content
December 26, 2016 • Armando Roggio
Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest ...
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Content Marketing
5 Content Marketing Ideas for January 2017
December 11, 2016 • Armando Roggio
From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act ...
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Content Marketing
5 Ecommerce Content Marketing Trends for 2017
December 8, 2016 • Armando Roggio
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on ...
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Content Marketing
5 Content Marketing Ideas for December 2016
November 9, 2016 • Armando Roggio
Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain ...
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Content Marketing
5 Content Marketing Ideas for November 2016
October 11, 2016 • Armando Roggio
Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community. Content marketing is the act of ...
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Content Marketing
10 SEO Rules for Ecommerce Content Marketing
October 7, 2016 • Jill Kocher Brown
Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs ...
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Content Marketing
13 Innovative Content Marketing Hubs from Brands
September 26, 2016 • Sig Ueland
A content marketing hub is a website or blog where a brand publishes shareable content — articles, images, videos. It is a destination where the brand’s followers find a steady ...
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