Amazon & Marketplaces
In an ecommerce world increasingly dominated by Amazon and other huge marketplaces, we address how independent merchants can best use those channels to grow their businesses and brands. We analyze selling tools, listing optimization strategies, multichannel selling options, back-office efficiencies, pros and cons, common mistakes, and much more.
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Amazon & Marketplaces
SEO: Optimizing Product Content on Amazon
November 14, 2014 • Jill Kocher Brown
In “SEO: The Case for Optimizing Amazon,” my article last week, I reviewed the growing importance of optimizing products for Amazon’s massive internal search engine. In this article, I’ll describe ...
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Amazon & Marketplaces
SEO: The Case for Optimizing Amazon
November 7, 2014 • Jill Kocher Brown
Some ecommerce businesses, especially those that manufacture the products they sell online or acquire their products at a deep discount, are experimenting with optimizing on Amazon alongside their existing websites.
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Amazon & Marketplaces
Is Amazon Planning a Shipping Revolution?
October 2, 2014 • Armando Roggio
Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a revolution in ecommerce shipping? The answer ...
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Amazon & Marketplaces
ShopRunner Joins Forces with Alibaba to Sell in China
August 14, 2014 • Marcia Kaplan
When I last wrote about ShopRunner two years ago, the company’s main marketing pitch was its free two-day shipping and free returns with a $79 annual membership or an $8.95
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Amazon & Marketplaces
6 Tips for Making Money on Etsy
May 16, 2014 • Armando Roggio
Etsy is a marketplace for crafts, art, and vintage items that empowers home-based entrepreneurs, collectors, and handicraft makers to sell their products to an audience of millions. But like any ...
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Amazon & Marketplaces
Alibaba IPO Likely Largest in U.S.; Analysis
May 15, 2014 • Marcia Kaplan
The Alibaba Group, the Chinese ecommerce juggernaut founded in 1999, is likely to become the largest U.S. IPO of all time. The company earlier this month filed papers to begin ...
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Amazon & Marketplaces
SEO: Why Amazon’s Navigation Works So Well
April 11, 2014 • Jill Kocher Brown
Judging by the number of Google searches for which Amazon ranks, it’s easy to see that Amazon is doing a lot right when it comes to search engine optimization. It’s ...
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Amazon & Marketplaces
Amazon Raises Fee for Prime Shipping
March 17, 2014 • Marcia Kaplan
After floating the idea that it might raise the fee for Prime shipping to $119 from the current $79, Amazon settled on a $20 increase, to $99 per year. In ...
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Amazon & Marketplaces
Anticipatory Shipping: Amazon’s Approach to Influencing Purchases
March 12, 2014 • Marcia Kaplan
One Amazon obsession is faster package delivery. When CEO Jeff Bezos shared his idea of delivery by drone with 60 Minutes, many ridiculed him. Now Amazon has a new idea ...
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Amazon & Marketplaces
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Merchant Voice
Does 2014 mark the beginning of the end for Amazon?
January 31, 2014 • Richard Stubbings
Probably not, but it is certainly going to be a difficult year for Amazon in Europe. Legislation in Europe is significantly different than in the U.S, in two major ways,
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Amazon & Marketplaces
Data Feeds Critical for Multichannel Success
November 14, 2013 • Dale Traxler
What do Amazon, TheFind, Sears.com, Rakuten.com, Shopping.com, Google Merchant, mShopper, Nextopia, SLI Systems, Catalogs.com, Shopzilla, Commission Junction, and Vendio have in common? They all require a data feed of your products.
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Amazon & Marketplaces
Alibaba User Experience Director on Design, Usability
September 27, 2013 • PEC Staff
The appearance and functionality of an ecommerce site affects its sales. Is the site attractive? Is it easy to navigate? Do core functions work? Is it fast? Does it render ...
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Amazon & Marketplaces
Alibaba Attorney on Intellectual Property Theft
September 5, 2013 • PEC Staff
Most every ecommerce company owns intellectual property — photos, product descriptions, logos, brand names, designs. Many online companies have experienced the theft of their intellectual property from other websites, often ...
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Amazon & Marketplaces
Selling on Marketplaces: 4 Common Mistakes
June 28, 2013 • Armando Roggio
Marketplaces like Ebay and Amazon can be a boon for the bottom line since they present your products to millions of interested shoppers. But a huge audience also means that mistakes can be glaring and costly. Amazon gets something like 21 million visitors a day and more than 100 millio...
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Amazon & Marketplaces
13 Curated Shopping Sites
June 10, 2013 • Sig Ueland
Sometimes shoppers need a little help. Rather than searching through an endless supply of products, they may prefer a selection from the experts or tastemakers they follow. Here is a list of curated shopping sites. Some of the sites offer personalized product recommendations by expert ...
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Amazon & Marketplaces
Third-party Marketplaces: What Merchants Should Know
May 7, 2013 • Scott Smigler
Many online merchants have embraced third-party marketplaces. They've been seduced by promises of easy revenue growth and enabled by software solutions that make it easy to sell their products on those sites. It’s true that marketplaces can pay dividends for merchants, at least for nea...
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Amazon & Marketplaces
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Merchant Voice
The dreaded Amazon A-Z claim
May 6, 2013 • Richard Stubbings
When you get an Amazon A-Z claim, you must not reply instantly. Your response must be carefully considered, to put your side in the best possible light. You only get one chance to reply. It is best if you do this after you fully investigate and you have calmed down.
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Amazon & Marketplaces
Marketplaces: How to Sell More in 2013
April 23, 2013 • Armando Roggio
Online marketplaces like Etsy, eBay, and Amazon offer retailers profitable, high-volume sales channels that can significantly improve the bottom line. But as more businesses discover and use these marketplaces, competition increases, meaning businesses need to market well in these chann...
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Amazon & Marketplaces
How to Start Selling on the Amazon Marketplace
April 10, 2013 • Armando Roggio
Amazon allows other retailers to sell products on its marketplace, where millions of interested shoppers visit daily. This creates an opportunity for sellers — large and small. It is possible to start selling on the Amazon Marketplace in a matter of hours; the barrier to entry is very l...
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Amazon & Marketplaces
5 Tips for Increasing Amazon Sales by 50 Percent
March 20, 2013 • Armando Roggio
The Amazon marketplace gives online retailers big and small the opportunity to sell to millions of potential customers, significantly increase sales, and acquire loyal shoppers. Competition on Amazon can be fierce. By some estimates, Amazon receives nearly 90 million unique visitors ea...
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Amazon & Marketplaces
Google’s ‘Merchant Quality Score’ Could Make Marketplaces More Attractive
March 14, 2013 • Armando Roggio
A possible change to the way Google ranks merchants on its results pages might make multi-channel selling on marketplaces or comparison shopping engines important. During a recent panel discussion at the South by Southwest (SXSW) Conference and Festival, Matt Cutts, who is the head of ...
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Amazon & Marketplaces
Getting Started with eBay
October 23, 2012 • Armando Roggio
eBay is a global marketplace and an opportunity for online sellers, including businesses as small as garage-based, family operations — or as large as major ecommerce merchants. In the second quarter of 2012, eBay's marketplace helped to sell approximately $3.1 billion in clothing, shoe...
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Amazon & Marketplaces
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Merchant Voice
The Perils of Amazon Re-Pricing Software – or Beware Amazon Being Helpful
October 4, 2012 • Richard Stubbings
When Amazon first opened their market place to third party sellers, it was mainly books. These sellers had catalogues of tens of thousands of titles, sometimes hundreds of thousands. The competition was fierce and very much price driven. Sellers had little or no chance of competitively ...
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Amazon & Marketplaces
Top 10 Comparison Shopping Tools of 2012
August 28, 2012 • Armando Roggio
Shopping comparison sites and services let online shoppers compare products' attributes and prices in a relatively neutral environment. These services also give merchants a channel to market to some of the web’s savviest consumers. Several companies track and analyze shopping compariso...
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Amazon & Marketplaces
ShopRunner May Help Merchants Compete with Amazon Prime
July 13, 2012 • Marcia Kaplan
For consumers, the cost of shipping has been one of the major drawbacks of ecommerce. During the last holiday season, free shipping made a comeback as merchants tried to ensure that consumers would buy online. So popular was the promotion many merchants continue to offer it. Now, with t...
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Amazon & Marketplaces
Setting Up an Amazon Webstore
July 5, 2012 • Armando Roggio
Amazon offers a software as a service ecommerce platform with solutions ranging from a quick shopping cart for individual sellers and small businesses to enterprise level services. What's more, Amazon promises that its Webstore solution is both good quality and easy to use. Is that re...
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Amazon & Marketplaces
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Merchant Voice
Magento, Multi Store and SEO
May 6, 2012 • Richard Stubbings
One of the biggest challenges to Search Engine Optimisation for any Ecommerce site is the range and variety in the stock. All SEO tutorials and teach yourself books seem to assume you are selling a small range. Typically 'widgits'. They talk about doing keyword analysis on widgets, find...
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Amazon & Marketplaces
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Merchant Voice
Playing The Amazon Game
February 3, 2012 • Richard Stubbings
Sooner or latter every online retailer will consider selling on Amazon, or are already doing so. Amazon is a huge market, and it would be unwise not to consider it. There are other blogs covering the pros and cons, but none really cover what to do if you decide to take the gamble, and e...
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Amazon & Marketplaces
10 Deal Sites to Drive Ecommerce Traffic
May 17, 2011 • Armando Roggio
Although deal and coupon sites appear to have focused on services or brick-and-mortar retailers, online sellers can still use these services to drive additional traffic and find new customers. The rise in popularity of Groupon, Living Social, and other deal sites has created a new adve...
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Amazon & Marketplaces
Amazon Versus States: A Sales Tax Roundup
May 4, 2011 • Sig Ueland
For years states have fought Amazon.com to force the ecommerce giant to collect sales tax — the states, desperately looking for cash, versus Amazon, vehemently defending its practices as well ...
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