5 Content Marketing Ideas for June 2024

Content marketers who feel like hamsters on a wheel might get a respite in June 2024, thanks to Best Friends Day, shoppable videos, Juneteenth, Independence Day, and a flood of AI-generated dad jokes.

Content marketing involves creating, publishing, and promoting content to attract, engage, and retain customers. 

Content is vital to search engine optimization and social media marketing. But a challenge for many creators is choosing a topic. So here are five content marketing ideas your company can use in June 2024.

1. Best Friends Day

Best Friends Day could be an emerging retail opportunity. Content marketers could promote gift guides, leading to sales.

June 8, 2024, is Best Friends Day. The U.S. Congress established the occasion in 1935 to honor friendships. Best Friends Day was not much acknowledged until websites such as National Day Calendar, National Today, and Calendarr emerged.

Since about 2021, Best Friends Day has become a trend on social sites, and this year, it could be a good content marketing and sales opportunity for merchants.

Consider publishing content that encourages gift-giving for besties. This could be a gift guide or list article, such as “Top 10 Gifts for your BFF.”

And don’t limit best friends to humans. Best Friends Day could also apply to pets.

2. Livestream Product Demos

Livestreamed product videos are an emerging part of content marketing.

In ecommerce, content marketing is evolving to include product live streaming. 

Product demonstrations can be at once entertaining and a sales opportunity. A retailer or DTC brand could host the livestream on its own website or any number of platforms, including:

• Amazon Live,
• YouTube,
• Facebook, 
• Instagram,
• TikTok,
• Twitch.

In June 2024, aim for product demonstration livestreams. 

Plan each one. Know the features to demonstrate and prepare stories about the item, manufacturing, process, or anything else that could lead to a sale. 

Make the presentation interactive with viewers, and look for ways to connect with viewing shoppers.

3. Juneteenth

Juneteenth celebrations frequently include a cookout.

Juneteenth commemorates June 19, 1865, when federal troops arrived in Galveston, Texas, to announce the freedom of all enslaved people, over two years after the Emancipation Proclamation was signed. 

Thus, it celebrates the end of slavery in the United States.

Content marketers can focus on the holiday’s history or how it is celebrated. Here are some article ideas.

• Kitchen supply shop: “How to Host the Perfect Juneteenth Cookout: Tips and Tools.”
• Classic record shop: “15 Vintage Vinyls to Commemorate Juneteenth.”
• Home decor store: “Celebrate History and Culture with 25 Juneteenth-inspired Decorations.”
• Online bookseller: “35 Books for Juneteenth, from Historical Accounts to Modern Reflection.”

4. July Fourth Promotional Content

Publish Independence Day content in June.

June is the time to publish content for the Fourth of July. In the U.S., Independence Day is a huge shopping opportunity. According to the National Retail Federation, Americans collectively spent $9.5 billion on the holiday in 2023. 

Most of that went toward barbecue, picnic items, fireworks, decorations, and flag-themed clothes. Hence retailers and DTC brands could benefit from patriotic content.

Here are some ideas.

• Shopping guides: Publish a list of products for hosting a barbecue, decorating the backyard, or traveling.
• Sustainable products: Describe ways to include sustainable products.
• Party planners: Publish articles or videos listing recipes, family game ideas, or fireworks safety.

In each case, marketers should offer real editorial value while highlighting their products.

5. Dad Jokes for Father’s Day

Content for merchants should be helpful and informative — except for dad jokes.

Typical content marketing should be helpful, informative, or entertaining. Most of the time, merchants should focus on the first two: helpful and informative.

However, Father’s Day, June 16, 2024, could be an exception thanks to ChatGPT and similar. Here are a half-dozen ChatGPT responses to my prompt for dad jokes.

• Why don’t eggs tell jokes? They’d crack each other up.
• What do you call fake spaghetti? An impasta.
• How do you organize a space party? You planet.
• Why don’t scientists trust atoms anymore? Because they make up everything!
• What do you call cheese that isn’t yours? Nacho cheese.
• Why couldn’t the bicycle stand up by itself? It was two tired.

Dad jokes should be short and wholesome, with groan-inducing punchlines. 

So my suggestion for Father’s Day content is lists of AI-generated dad jokes related to your company’s products.