Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO Tools
3 Tools to Analyze Traffic on Any Website

May 18, 2023 • Ann Smarty

Ahrefs, Semrush, and Similarweb are helpful tools for analyzing traffic on third-party websites. But the estimates are often inaccurate.
Keyword Research
Analyzing Bing’s Keyword Research Tool

May 11, 2023 • Ann Smarty

Bing Webmaster Tools contains a helpful and free keyword research section. We take a look.
SEO Tools
How to Submit a Site, Location, Products to Google and Bing

May 3, 2023 • Ann Smarty

Certainly Google and Bing can find a web page on their own. But submitting sitemaps can expedite indexing. And product listings require submitting from merchants.
SEO Tools
3 Tools to Research Competitors’ Backlinks

April 27, 2023 • Ann Smarty

Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration.
SEO Tools
My Favorite ChatGPT Prompts for SEO

April 20, 2023 • Ann Smarty

ChatGPT can streamline search engine optimization. But its responses are only as good as the prompts. Here are 29 favorites.
SEO Tools
The SEO Benefits of Broken Link Checkers

April 18, 2023 • Ann Smarty

Internal and external backlinks remain essential for organic rankings. Thus monitoring and preserving those links are equally key.
Keyword Research
Yes, SEO Keywords Remain Important

April 11, 2023 • Ann Smarty

Keywords are still important for search engine optimization despite the rise of semantic-based rankings.
Technical SEO
SEO for Domain Clustering Is Risky

April 4, 2023 • Ann Smarty

Despite announcing otherwise, Google still occasionally clusters two or more URLs from a single site in search results. But optimizing for such clusters poses risks.
SEO Tools
7 ChatGPT Browser Extensions for SEO

March 28, 2023 • Ann Smarty

Innovative browser extensions can supercharge ChatGPT output. Here are seven for search engine optimization.
On-page SEO
HowTo Schema: Guidelines, Tools, Tips

March 21, 2023 • Ann Smarty

HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs.
SEO Tools
3 Tools to Create SEO Content Briefs

March 14, 2023 • Ann Smarty

SEO content briefs can ensure an article is helpful to humans and optimized for search engines. Here are key elements of a brief and tools to help create it.
SEO Tools
ChatGPT for SEO Content

March 9, 2023 • Ann Smarty

ChatGPT can kick out endless content. Should search engine optimizers use it?
Keyword Research
AI Chat and Keyword Research

February 26, 2023 • Armando Roggio

ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more.
Keyword Research
SEO: 3 Tools to Find Related Keywords

February 22, 2023 • Ann Smarty

Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings.
Technical SEO
How to Optimize for AI ‘Answer Engines’

February 20, 2023 • Armando Roggio

The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs.
SEO Tools
Tools to Create, Optimize Meta Descriptions

February 16, 2023 • Ann Smarty

Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.
SEO Tools
AI Won’t Kill SEO, but Plan Anyway

February 12, 2023 • Armando Roggio

AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
On-page SEO
SEO: Canonical Tags Dos and Don’ts

February 8, 2023 • Ann Smarty

Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals.
On-page SEO
Readability for SEO: Myths and Reality

February 2, 2023 • Ann Smarty

A metric for the readability of an article is imprecise and often inaccurate. And there's no evidence that readability is a direct Google ranking factor.
SEO Tools
5 Ways to Use ChatGPT for SEO

January 26, 2023 • Ann Smarty

Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles.
SEO Tools
Using Google Cache for SEO

January 19, 2023 • Ann Smarty

Google cache is a repository of billions of archived web pages. Analyzing a page's cache version can help optimize it for organic rankings. Here's how.
Link Building
SEO: Can Google Crawl Your Links?

January 12, 2023 • Ann Smarty

Links remain a key ranking factor for Google. But not all links are accessible. Here's how to confirm whether Google can crawl links on your site.
Technical SEO
SEO: How to Index a Page in Google

January 5, 2023 • Ann Smarty

Adding web pages to its index is Google's first step in evaluating rankings. Here's how to ensure indexation and speed it up when necessary.
SEO Tools
How to Use Web Crawlers for SEO

December 22, 2022 • Ann Smarty

Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
SEO
Q&A: Barry Schwartz, Publisher of Search Engine Roundtable

December 21, 2022 • Kerry Murdock

Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003.
Link Building
How to Find an Author’s Email for Link-building

December 15, 2022 • Ann Smarty

Backlinks remain a key organic search ranking factor in Google. But obtaining those links is hard work. It starts with author outreach.
SEO Tools
3 Tools to Identify SEO Competitors

December 8, 2022 • Ann Smarty

Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.
On-page SEO
SEO and Out-of-stock Product Pages

November 30, 2022 • Ann Smarty

Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma.
On-page SEO
How to Fix Orphan Pages for SEO

November 24, 2022 • Ann Smarty

Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages.
Technical SEO
How to Create and Manage 301 Redirects with Shopify

November 23, 2022 • Armando Roggio

Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.

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