Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
14 Brands on TikTok, for Inspiration

March 29, 2021 • Sig Ueland

Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. Here is a list of top brands on TikTok to inspire your production and marketing.
Social Media
4 Ways to Drive Product Sales from TikTok

March 28, 2021 • Kaleena Stroud

Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
Social Media
Will Social Commerce Disrupt Retail in U.S., Europe?

March 8, 2021 • Armando Roggio

Social commerce in China combines content, chat, live streaming, and sharing with in-app retail purchases, obliterating the distinctions between social media networks and online stores. China's style of ecommerce is so successful it has the potential to disrupt retail in the U.S. and Europe.
Social Media
Social Media Updates for Commerce, Live-streaming, More

February 2, 2021 • Sig Ueland

Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.
Social Media
Charts: Social Media’s Impact on Ecommerce Revenue

January 13, 2021 • Anna Kayfitz

Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites.
Social Media
12 Outstanding Digital Media Campaigns from 2020

December 21, 2020 • Sig Ueland

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.
Social Media
Is Longer Copy Better for Social Media Ads?

November 29, 2020 • Kaleena Stroud

I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
Social Media
15 Social Media Plugins for WordPress

November 17, 2020 • Sig Ueland

Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.
Social Media
Optimize Facebook Ads with Better Images and Copy

October 28, 2020 • Kaleena Stroud

Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
Social Media
How 20 Leading Brands Use Facebook to Engage Audiences

October 6, 2020 • Sig Ueland

According to its March 31 quarter-end results, Facebook has 2.60 billion monthly active users and 1.73 billion daily active users. For brands, Facebook can be a place to engage and inspire. Here is a list of brands that have successfully grown audiences on Facebook.
Social Media
14 Tools for Selling on Facebook and Instagram

September 28, 2020 • Sig Ueland

Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping, Facebook is facilitating easier commerce across its platform. Here is a list of tools to help you sell on Facebook and Instagram.
Social Media
9 Pointers for High-converting Instagram Ads

September 27, 2020 • Kaleena Stroud

Instagram ads appear in users' feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. What follows are nine tips for high-converting Instagram ads.
Social Media
8 Ways to Drive Product Sales on Instagram

July 29, 2020 • Kaleena Stroud

More than 130 million users tap on an Instagram shopping post at least monthly. That activity, combined with new shopping features, confirms that Instagram is quickly turning into one of the largest mobile shopping platforms. In this post, I'll review the top avenues for getting your products in front of an Instagram audience.
Social Media
Advanced Strategies for Selling on Instagram

June 28, 2020 • Kaleena Stroud

Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
Social Media
Writing Instagram Captions to Drive Sales

May 31, 2020 • Kaleena Stroud

Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.
Social Media
Facebook Shops Are an Ecommerce Game Changer

May 22, 2020 • Armando Roggio

When the world's largest social media network decides to become an ecommerce platform, you can bet it will impact the industry and make a difference long-term. On May 19, 2020, Facebook added ecommerce Shops to Facebook business pages and Instagram business profiles.
Social Media
17 Free Tools for Social Media Analytics

April 6, 2020 • Sig Ueland

Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
Social Media
20 New Social Media Tools for Merchants

March 2, 2020 • Sig Ueland

Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent launches from social media platforms. There are tools for content management, video production, 3D images, content monetization, micro-loan financing, networking your business, and more.
Social Media
28 Helpful Marketing Tutorials for Facebook

February 3, 2020 • Sig Ueland

Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.
Social Media
16 Tools to Grow a YouTube Channel

January 13, 2020 • Sig Ueland

Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track results.
Social Media
What’s the Value of Social Media?

December 18, 2019 • Anna Kayfitz

Ecommerce companies have different approaches to social media. Some view it as a way to generate brand awareness, such as with print and television ads. Others use it as a customer service portal for engagement. Regardless of the approach, a company that spends time or money on social media should measure the results.
Social Media
13 New Social Networks for 2020

December 16, 2019 • Sig Ueland

Social networks can help merchants reach prospects, establish professional contacts, and research markets. They can also be a good way to share experiences and meet people.
Social Media
22 Free Tools for Facebook Marketing

November 25, 2019 • Sig Ueland

With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
Social Media
Top 15 Brand Channels on YouTube

October 15, 2019 • Sig Ueland

Interested in using video to promote your business or product? Try looking at what’s working for other companies. Here is a list of the top 15 YouTube brand channels in the U.S. by total views.
Social Media
An Ecommerce Social Media Plan for the Holidays

September 19, 2019 • Armando Roggio

Social media posts can play an important role in a retailer's holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. For your company's holiday social media campaigns, consider the following questions.
Social Media
23 Twitter Feeds for Ecommerce Merchants to Follow

September 9, 2019 • Sig Ueland

Here is a list of Twitter feeds for online merchants to follow. Most feeds are from individuals although a few are from application platforms. The feeds are separated into ecommerce, marketing, and design categories.
Social Media
15 Buzz-worthy Giveaway Contests on Social Media

August 19, 2019 • Sig Ueland

A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. Here is a list of notable contest examples on social media.
Social Media
10 Impressive Social Media Campaigns from Brands in 2019

July 29, 2019 • Sig Ueland

Here is a list of recent social media campaigns from large brands. Several of the campaigns revolve around broad social and cultural issues, such as climate change and the #MeToo movement.
Social Media
12 Ways to Attract Instagram Followers and Drive Engagement

June 7, 2019 • Viktoria Kanevsky

Instagram plays an enormous role in social media marketing and advertising. In this post, I'll offer 12 ways to improve Instagram performance — to attract followers, engage them, and ultimately generate traffic and sales to your ecommerce site.
Social Media
15 Top Brands on Instagram, for Inspiration

May 20, 2019 • Sig Ueland

Studying prominent brands on Instagram can help merchants generate ideas for their own marketing campaigns. Here is a list of the top brands on Instagram ranked by followers. To attract followers, the brands use behind-the-scenes and do-it-yourself content and inspiring images and videos.

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