Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
5 Content Marketing Ideas for April 2021
March 4, 2021 • Armando Roggio
Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok.
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Content Marketing
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?
March 2, 2021 • Armando Roggio
Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures TikTok may become more difficult to earn a following.
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Content Marketing
22 Tools for Writing and Distributing Content
February 22, 2021 • Sig Ueland
Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
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Business
5 Content Marketing Ideas for March 2021
February 3, 2021 • Armando Roggio
Content marketing is the act of publishing articles, videos, and similar to attract, engage, and retain customers and prospects. What follows are five content marketing ideas your business can use in March 2021.
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Content Marketing
5 Content Marketing Ideas for February 2021
January 4, 2021 • Armando Roggio
Your company's February 2021 content marketing could cover the obvious, such as Valentine's Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers.
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Content Marketing
5 Content Marketing Ideas for January 2021
December 3, 2020 • Armando Roggio
January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creating content such as articles, podcasts, videos, and graphics.
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Content Marketing
Last-minute Holiday Social Media Checkup for Ecommerce
November 18, 2020 • Armando Roggio
A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
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Content Marketing
5 Content Marketing Ideas for December 2020
November 1, 2020 • Armando Roggio
In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts.
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Content Marketing
CopySmiths Founder on Content Marketing by the Numbers
October 30, 2020 • Eric Bandholz
Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
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Content Marketing
Content Marketing Should Mimic Publishing, Broadcasting
October 12, 2020 • Armando Roggio
The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.
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Content Marketing
Privacy Concerns Will Increase the Value of Content Marketing
October 7, 2020 • Armando Roggio
Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
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Business
5 Content Marketing Ideas for November 2020
October 5, 2020 • Armando Roggio
The U.S. presidential election, family-oriented observances, blogging, and even entrepreneurship are all good topics for your business's content marketing in November 2020. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the aim of attracting, engaging, and retaining customers.
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Content Marketing
5 Content Marketing Ideas for October 2020
September 3, 2020 • Armando Roggio
Content marketing can help connect with new customers or deepen relationships with existing ones. But some businesses struggle to find topics to address. The good news is that opportunities abound in October 2020, when a company could cover National Taco Day, raise cybersecurity awareness, profile customers, provide a brief history of products, or identify Halloween do-it-yourself projects.
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Content Marketing
5 Content Marketing Ideas for September 2020
August 6, 2020 • Armando Roggio
Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Here are five content marketing ideas your business can try in September 2020.
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Content Marketing
Inject New Life into Old Content
July 30, 2020 • Armando Roggio
Content marketing is a long game. A business must publish regularly over an extended period. This inevitably means that some of the content created will get old or outdated. Fortunately, a marketer can inject new life into old content, making it valuable again.
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Content Marketing
The Hero-Hub-Help Content Marketing Strategy
July 27, 2020 • Armando Roggio
A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer.
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Content Marketing
5 Content Marketing Ideas for August 2020
July 2, 2020 • Armando Roggio
Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020.
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Content Marketing
A 4-step Plan for Video Marketing Success
June 15, 2020 • Armando Roggio
Videos are a potent way for ecommerce businesses to build lasting, profitable customer relationships. What follows are four steps — before you film — for successful video marketing.
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Content Marketing
5 Content Marketing Ideas for July 2020
June 4, 2020 • Armando Roggio
The coronavirus pandemic will likely influence July 2020 activities. But that shouldn't stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020.
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Content Marketing
SEO, Content, and Email Work Better Combined
May 14, 2020 • Armando Roggio
Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
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Content Marketing
5 Content Marketing Ideas for June 2020
May 3, 2020 • Armando Roggio
Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020.
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Content Marketing
5 Content Marketing Ideas for May 2020
April 5, 2020 • Armando Roggio
The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
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Content Marketing
5 Content Marketing Ideas for April 2020
March 4, 2020 • Armando Roggio
The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these ends, however, takes compelling topics. Here are five content marketing ideas your business can try.
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Content Marketing
Tips on Writing from 4,700 Articles, 24 Years of Journalism
February 25, 2020 • Armando Roggio
While much could be said about the writing process, in this post I'll share five tips from my own experience as a writer. These tips I've have developed from more than 24 years of journalism and more than 4,700 published, bylined articles. Perhaps at least one of these tips will help you.
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Content Marketing
5 Helpful Chrome Extensions for Content Marketers
February 11, 2020 • Armando Roggio
Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions.
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Content Marketing
5 Content Marketing Ideas for March 2020
February 5, 2020 • Armando Roggio
Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
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Content Marketing
Analyze Competitors for High-traffic Content Ideas
February 3, 2020 • Armando Roggio
Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
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Content Marketing
5 Content Marketing Ideas for February 2020
January 5, 2020 • Armando Roggio
To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business.
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Content Marketing
5 Content Marketing Ideas for January 2020
December 3, 2019 • Armando Roggio
In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company's content marketing. Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas.
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Content Marketing
Could Blogging Boost Your Ecommerce SEO?
November 10, 2019 • Jill Kocher Brown
Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
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