Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

Link Building
How Topic Authority Impacts SEO

November 30, 2023 • Ann Smarty

Google's assessment of expertise and trust is critical in achieving top rankings.
Technical SEO
3 New Metrics for Today’s SEO

November 23, 2023 • Ann Smarty

Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.
SEO Tools
3 AI-powered SERP Analyzers

November 21, 2023 • Ann Smarty

Google has long relied on AI for organic rankings. Now search optimizers are using it too.
Keyword Research
SEO: Targeting the Long Tail for More Sales

November 9, 2023 • Ann Smarty

Targeting niche "long tail" queries has changed from exact-match keywords to understanding a searcher's intent and meaning.
SEO Tools
How to Set up Organization Schema

November 2, 2023 • Ann Smarty

Google's use of structured data is shifting from producing rich snippets to explaining purpose and content.
SEO Tools
2 (Imperfect) Ways to Block Bard

October 31, 2023 • Ann Smarty

How to block Google Bard without jeopardizing organic search traffic?
Technical SEO
SEO: How to Target Countries

October 26, 2023 • Ann Smarty

Cross-border ecommerce is booming. Here's how to ensure a site ranks in organic search for a targeted country.
Technical SEO
SEO for SGE

October 24, 2023 • Ann Smarty

Google's AI-powered Search Generative Experience will soon roll out to all users, replacing the current layout and results.
SEO Tools
Google’s SITE Operator Is a Top SEO Tool

October 19, 2023 • Ann Smarty

Google's site: is a longstanding advanced search operator. It's handy for finding indexing errors, internal pages for linking and updating, and much more.
On-page SEO
How to Recover from Google’s Helpful Content Update

October 15, 2023 • Ann Smarty

Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.
SEO Tools
4 Uses of Google’s URL Inspection Tool

October 5, 2023 • Ann Smarty

Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.
Technical SEO
How 404s Impact Organic Rankings

September 28, 2023 • Ann Smarty

A deleted page is not the issue. The harm is from broken backlinks to that page.
SEO
SERP Signs of a Trusted Brand

September 21, 2023 • Ann Smarty

A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
On-page SEO
Cross-border SEO for Same-language Sites

September 14, 2023 • Ann Smarty

How do merchants optimize organic rankings for country-specific sites, all in the same language?
On-page SEO
SEO for Events

September 7, 2023 • Ann Smarty

Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
Technical SEO
How Google Personalizes Search Results

August 29, 2023 • Ann Smarty

Search results differ based on a user's history, interactions, location, and more.
Technical SEO
How to Remove a Web Page from Google

August 24, 2023 • Ann Smarty

Legit reasons for removing a page from search results include confidentiality, premium content, dated info, and more.
On-page SEO
SEO and Old Content

August 17, 2023 • Ann Smarty

Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
On-page SEO
SEO and Internal Anchor Text

August 10, 2023 • Ann Smarty

A website's internal links help search bots and humans. So does the links' anchor text.
Technical SEO
Dos and Don’ts for 301 Redirects

July 27, 2023 • Ann Smarty

301 redirects are essential for search engine optimization. But improper use can do more harm than good.
SEO Tools
SEO Product Releases: July 2023

July 20, 2023 • Ann Smarty

There's no shortage of tools and platforms to help optimize a site for search engines. Here's our rundown of the latest releases.
Link Building
Social Media Tools for Link-building

July 13, 2023 • Ann Smarty

Journalists and writers are heavy social media users. Finding and connecting with them is the first step to earning a link.
SEO Tools
Tools for SEO Email Alerts

July 6, 2023 • Ann Smarty

Optimizing a site for search engines involves monitoring a lot of metrics. Configuring email alerts for changes in those metrics is a must.
Technical SEO
How Google’s AI Search Could Impact Ecommerce

June 25, 2023 • Armando Roggio

Google's generative, artificial intelligence-powered search results are "experimental." But change is coming.
SEO Tools
Search Console Integrations for Insights, Productivity

June 22, 2023 • Ann Smarty

Google Search Console is an essential tool for analyzing and improving organic rankings. These integrations allow easy access from browser, among other benefits.
SEO Tools
How to Track Competitors’ Traffic, Engagement, Backlinks

June 15, 2023 • Ann Smarty

Identifying organic-search competitors and their tactics is not easy. Here are three tools to help.
Link Building
ChatGPT Prompts for SEO Link-building

June 8, 2023 • Ann Smarty

Quality backlinks remain critical for driving organic search rankings. ChatGPT can help with ideas for linkable digital assets, interview opportunities, and more.
Technical SEO
Reasons to Avoid Nofollow Link Attributes

June 1, 2023 • Ann Smarty

Google in 2023 views nofollow link attributes as hints, not commands. Here's a rundown of common nofollow mistakes and the (limited) cases for using them.
Technical SEO
AI Pushes SEO to Social and More

May 29, 2023 • Armando Roggio

Google's "new perspectives" in AI-driven search could emphasize content beyond branded websites to include social influencers and more.
SEO Tools
ChatGPT Prompts for Text Analysis

May 28, 2023 • Ann Smarty

ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.

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