Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
12 Social Commerce Apps for Merchants

August 8, 2022 • Sig Ueland

Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
Social Media
20 Tools to Sell Products on Pinterest

July 12, 2022 • Sig Ueland

Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.
Social Media
31 Free Twitter Tools for Small Businesses

June 27, 2022 • Sig Ueland

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.
Social Media
14 Social Networks for Entrepreneurs

June 20, 2022 • Sig Ueland

A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more.
Social Media
Top 15 Brands on Instagram, for Inspiration

May 16, 2022 • Sig Ueland

Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
Social Media
Charts: Metaverse Market Size, Participants

May 4, 2022 • Adel Boukarroum

The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook.
Social Media
20 Top Selling Shops on Etsy

April 11, 2022 • Sig Ueland

Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
Social Media
TikTok Marketing Done Right

March 31, 2022 • Carolyn Mara

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Social Media
5 Examples of Off-site Social Proof

March 14, 2022 • Carolyn Mara

Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Social Media
Instagram Shops: Tips and Strategies

March 8, 2022 • Carolyn Mara

Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Social Media
The Best Ecommerce Content for Twitter

March 1, 2022 • Carolyn Mara

The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
Social Media
Behind-the-scenes Content Is Authentic Storytelling

February 24, 2022 • Carolyn Mara

Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
Social Media
The Best Ecommerce Content for LinkedIn

February 13, 2022 • Carolyn Mara

We've addressed the best ecommerce content for Instagram, Facebook, and Pinterest. This post discusses dos and don'ts for content on LinkedIn.
Social Media
12 Examples of Brands in the Metaverse

January 25, 2022 • Sig Ueland

Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
Social Media
93 Mobile Games of Zynga

January 18, 2022 • Sig Ueland

By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
Social Media
The Best Ecommerce Content for Pinterest

January 10, 2022 • Carolyn Mara

Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.
Social Media
The Risk of Social Media Marketing

January 4, 2022 • Armando Roggio

Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience.
Social Media
5 Social Commerce Must-haves for 2022

January 4, 2022 • Carolyn Mara

Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022.
Social Media
The Best Ecommerce Content for Facebook

December 21, 2021 • Carolyn Mara

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following.
Social Media
Social Media Demographics by Platform

December 14, 2021 • Carolyn Mara

Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business.
Social Media
11 New Social Networks for 2022

November 29, 2021 • Sig Ueland

Here is a list of new and emerging social networks to explore in 2022. There are networks for developing professional relationships, messaging in real-time, sharing experiences in audio, and exploring augmented reality. Several of these networks offer ad-free environments with enhanced privacy.
Social Media
The Best Ecommerce Content for Instagram

November 24, 2021 • Carolyn Mara

Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers.
Social Media
Facebook Lead Ads Lowered CPA, Boosted Results

November 14, 2021 • Armando Roggio

When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.
Social Media
My 3 Rules for Social Media Success

October 19, 2021 • Carolyn Mara

Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales.
Social Media
6 TikTok Tools for Shopping

October 4, 2021 • Sig Ueland

TikTok is the latest social media platform to focus on ecommerce. TikTok unveiled its shopping platform at its inaugural World event, with new tools to help brands and merchants sell to TikTok's users. The release is a culmination of recent efforts to integrate shopping into TikTok.
Social Media
Facebook Could Dominate Ecommerce

October 4, 2021 • Armando Roggio

Facebook is among the top social media networks in the world. It is also a leading advertising and communication platform. And it could soon dominate ecommerce.
Social Media
21 New Social Media Tools for Merchants in 2021

September 12, 2021 • Sig Ueland

New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.
Social Media
Shopper Privacy Could Boost Contextual Ad Targeting

August 19, 2021 • Armando Roggio

Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.
Social Media
What’s the Future of Social Media Advertising?

July 19, 2021 • Armando Roggio

Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns.
Social Media
How to Supercharge an Instagram Bio

May 27, 2021 • Kaleena Stroud

I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.

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