Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Customer Retention
Are Cross-selling and Personalization Now the Same?
November 7, 2023 • Armando Roggio
AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
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Content Marketing
5 Content Marketing Ideas for December 2023
November 5, 2023 • Armando Roggio
In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.
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Google Ads
New ‘Search Themes’ Boost Performance Max Ads
October 30, 2023 • Armando Roggio
Google's new targeting feature allows advertisers to finetune a target audience, improving performance.
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Analytics & Data
Brand Metrics for Ecommerce Companies
October 23, 2023 • Armando Roggio
Consumers' views of a brand impact sales. The challenge is measuring those views.
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Shipping & Fulfillment
Ecommerce Returns Becoming Easier, Cheaper
October 22, 2023 • Armando Roggio
Providers such as Happy Returns, Pollen, and even Uber are streamlining the returns process.
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Product Pages
How to Test Product Bundles to Boost Profits
October 16, 2023 • Armando Roggio
Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
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Analytics & Data
New GA4 Shopper Journey Reports Are Powerful
October 9, 2023 • Armando Roggio
New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
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Email Marketing
New Gmail and Yahoo Policies Impact Ecommerce
October 8, 2023 • Armando Roggio
New rules from top email services aim to reduce spam and deliver messages that recipients want.
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Content Marketing
5 Content Marketing Ideas for Nov. 2023
October 2, 2023 • Armando Roggio
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023.
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Content Marketing
Advertorials Bridge Storytelling and Selling
October 1, 2023 • Armando Roggio
Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
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Analytics & Data
How Traffic Sources Impact Online Sales
September 25, 2023 • Armando Roggio
Knowing where new or repeat customers start the journey is the first step for higher conversions.
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Platforms & Apps
Ecommerce Game-changers (in 2014)
September 18, 2023 • Armando Roggio
We described in 2014 five technologies that would change ecommerce. They didn't.
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Content Marketing
A Subtle Change to Win Backlinks
September 10, 2023 • Armando Roggio
What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
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Content Marketing
5 Content Marketing Ideas for October 2023
September 5, 2023 • Armando Roggio
This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
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Finance
Klaviyo IPO Fueled by Data, Shopify Collab
August 30, 2023 • Armando Roggio
The email and SMS pioneer will soon be public thanks to data expertise and Shopify support.
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Customer Retention
Ecommerce Companies Need Flywheels
August 20, 2023 • Armando Roggio
Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.
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Shipping & Fulfillment
Pondering the Cost of Ecommerce Returns
August 14, 2023 • Armando Roggio
Returns of purchased ecommerce goods are on the rise. Are tighter return policies the answer?
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Business
5 Predictions for the 2023 Holiday Shopping Season
August 8, 2023 • Armando Roggio
Since 2013 we've predicted holiday sales for the coming season. Here's our 2023 installment.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Email Marketing
7-Email Sequence to Boost Back-to-school Sales
July 24, 2023 • Armando Roggio
Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Marketing & Advertising
Retail Media Networks: Promise or Peril?
July 3, 2023 • Armando Roggio
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed.
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Technical SEO
How Google’s AI Search Could Impact Ecommerce
June 25, 2023 • Armando Roggio
Google's generative, artificial intelligence-powered search results are "experimental." But change is coming.
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Email Marketing
Email Welcome Pages Drive More Sales
June 19, 2023 • Armando Roggio
An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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Design & Dev Tools
AI Basics for a Competitive Advantage
June 5, 2023 • Armando Roggio
Understanding the limits and workings of generative AI is the first step in harnessing its benefits for business.
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Technical SEO
AI Pushes SEO to Social and More
May 29, 2023 • Armando Roggio
Google's "new perspectives" in AI-driven search could emphasize content beyond branded websites to include social influencers and more.
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Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions
May 22, 2023 • Armando Roggio
The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.
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Amazon & Marketplaces
Amazon Anywhere Pushes Marketplace into Games, Apps
May 15, 2023 • Armando Roggio
Amazon Anywhere brings sales of physical products to apps and games. The concept isn't new, but the move by an industry leader likely has a widespread impact.
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