Hamlet Batista

Articles by: Hamlet Batista

Hamlet Batista

Hamlet Batista was CEO and founder of RankSense Inc., an SEO revenue reclamation platform for retailers. He passed away on January 26, 2021. We published our tribute shortly after his death.

He was the inventor and U.S. patent holder of "SEO Suite" and its components. He was also technical review editor of "The Art of SEO" and "Search Engine Marketing Inc.," both leading instructional books.

He was previously owner of Hamlet Batista Group LLC, a marketing consultancy.

Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software that pioneered automated resolution of site architecture issues. Using the software, clients experienced, on average, a double-digit increase in sales from organic search — a patent was filed for this invention.

Analytics & Data
Ad Blockers Can Affect Analytics Reporting

June 8, 2017 • Hamlet Batista

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization ...
Analytics & Data
Using Google Data Studio for SEO

May 3, 2017 • Hamlet Batista

In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post,
Technical SEO
Using Server Logs to Uncover SEO Problems

April 11, 2017 • Hamlet Batista

Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What ...
Technical SEO
SEO: How to Detect, Correct Duplicate Content Pages

March 23, 2017 • Hamlet Batista

Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites. Here are some of the advantages of addressing duplicate content to increase SEO performance,
Technical SEO
SEO: How to Migrate an Ecommerce Site to HTTPS

March 8, 2017 • Hamlet Batista

Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that ...
Technical SEO
How to Avoid SEO Disaster from a Replatform

February 22, 2017 • Hamlet Batista

Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites ...
Technical SEO
SEO: How to Quickly Reverse a Traffic Downtrend

January 31, 2017 • Hamlet Batista

During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after ...