Charles Nicholls

Articles by: Charles Nicholls

Charles Nicholls

Charles Nicholls is founder and chief strategy officer of SimplicityDX, an edge experience company. He is an ecommerce pioneer, social commerce expert, and board advisor to several startups.

In 2003 he founded SeeWhy, a real-time personalization and machine learning platform, which he sold to SAP. He then served as SAP's senior vice president of product and built SAP Upscale Commerce, an ecommerce platform for direct-to-consumer brands and the mid-market.

Over the years Charles has consulted on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google, and many others.

Contact Charles on LinkedIn.

Conversion
Conversion Tip: Understand Why Visitors Abandon

September 22, 2010 • Charles Nicholls

Editor’s Note: We continue our “Conversion Tip” series from Charles Nicholls, founder and chief strategy officer of SeeWhy, a conversion and abandonment-recovery firm. For this week’s installment, Nicholls addresses tools ...
Conversion
Conversion Tip: Check Facebook Links to Your Site

September 10, 2010 • Charles Nicholls

Editor's Note: Charles Nicholls is founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. His "Conversion Tip" series continues, below, with a suggestion for using Facebook's "Recommendations" plug-in on an ecommerce site. Facebook’s new "Recommendat...
Product Pages
Conversion Tip: Put Facebook ‘Like’ on Product Detail Pages

September 2, 2010 • Charles Nicholls

Editor's Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The "Conversion Tip" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers. ...
Checkout Tactics
Conversion Tip: Reduce Abandonment by Publishing Voucher Codes

August 25, 2010 • Charles Nicholls

The widespread nature of discount voucher and coupon sites is encouraging visitors to abandon purchases to look for voucher codes. In response, Macy’s, for example, now publishes its own "special offer" site that lists Macy’s own voucher and coupon codes.
Conversion
Top 10 Converting Websites: The Similarities and Differences

August 19, 2010 • Charles Nicholls

We continue our analysis of the top 10 converting websites by looking at the key similarities and differences between them. This follows from “Debunking Myths from the Top 10 Converting ...
Conversion
Conversion Tip: Pop-up Shopping Carts Drive Higher Order Amounts

August 17, 2010 • Charles Nicholls

Editor's Note: We continue our "Conversion Tip" series from Charles Nicholls, the founder and chief strategy officer of SeeWhy, a conversion and abandonment-recovery firm. For this week's installment, Nicholls focuses on a new trend, pop-up shopping carts. Many shopping carts take the ...
Conversion
Conversion Tip: Understand Why Visitors Abandon Purchases

August 9, 2010 • Charles Nicholls

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm. For this tip, Nicholls addresses the two main causes of ...
Conversion
Conversion Tip: Show Shipping Costs Early

July 30, 2010 • Charles Nicholls

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm. For this tip, Nicholls addresses shipping charges, and surprises, in ...
Conversion
Conversion Tip: Which Conversion Rate to Measure?

July 26, 2010 • Charles Nicholls

"Conversion Tip" is an occasional feature where we publish a single conversion-related suggestion that could help ecommerce merchants improve the percentage of visitors who ultimately become customers. For this installment, Charles Nicholls, the founder and CEO of SeeWhy, a conversion a...
Conversion
Debunking Myths from the Top 10 Converting Websites

July 20, 2010 • Charles Nicholls

Editor's Note: We welcome Charles Nicholls as our newest contributor. He's a conversion and analytics expert, and the founder and chief strategy officer of SeeWhy, a conversion and cart-abandonment-recovery firm. He's also the author of “Lessons Learned from the Top Ten Converting Websi...