Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Shipping & Fulfillment
Robots Are Coming to Ecommerce SMBs
May 13, 2024 • Armando Roggio
The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Shipping & Fulfillment
Can Retailer Co-ops Cut Ecommerce Shipping Costs?
April 23, 2024 • Armando Roggio
Retailers have used purchasing cooperatives for years to obtain volume pricing.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Content Marketing
5 Content Marketing Ideas for May 2024
April 7, 2024 • Armando Roggio
Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
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Email Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
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Inventory
4-5-4 Calendar Aids Retail Planning
March 24, 2024 • Armando Roggio
Dividing the year into months of four weeks, five weeks, and four weeks facilitates comparisons and decision-making.
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Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
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Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
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Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
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Email Marketing
Email and Text Marketing Are Cookie-proof
February 25, 2024 • Armando Roggio
The elimination of third-party cookies prompts many marketers to seek alternatives.
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Marketing & Advertising
Shopify ‘Audiences’ Boosts Cookieless Ads
February 18, 2024 • Armando Roggio
Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.
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Content Marketing
Wide-base Strategy for Short-form Videos
February 12, 2024 • Armando Roggio
Posting identical short videos across multiple accounts could result in more overall views.
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Content Marketing
5 Content Marketing Ideas for March 2024
February 7, 2024 • Armando Roggio
For March content, consider puppies, "madness," the time change, spring fitness, and do-it-yourself crafts.
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Email Marketing
Privacy Tactics Complicate Ecommerce Marketing
February 2, 2024 • Armando Roggio
Eliminating URL tracking parameters forces marketers to find other attribution methods.
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Customer Retention
Online Shoppers Expect More from Sellers
January 21, 2024 • Armando Roggio
Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.
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Customer Retention
Profit Boosters from Repeat Buyers
January 14, 2024 • Armando Roggio
The long-term viability of most ecommerce shops requires customers who purchase more than once.
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Customer Retention
Omnichannel Retail Will Accelerate in 2024
January 8, 2024 • Armando Roggio
Five developments will likely hasten the convergence of ecommerce and physical selling
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Content Marketing
5 Content Marketing Ideas for February 2024
January 1, 2024 • Armando Roggio
Pizza, marriage, evolution, wine, and leap year are compelling content topics for February 2024.
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Inventory
New FBA Tool Points to Future of Inventory Management
December 24, 2023 • Armando Roggio
Amazon's new minimum inventory fee and AI tool foretell industry-wide optimization models.
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Marketing & Advertising
iOS 17 Will Impact Podcast Ad Metrics
December 17, 2023 • Armando Roggio
iOS 17 includes a change to how Apple automatically downloads episodes, likely lowering that reported metric.
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Content Marketing
5 Content Marketing Ideas for January 2024
December 3, 2023 • Armando Roggio
This month's installment includes topics for "national days," promotional calendars, product innovation, and more.
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Business
A Mobile Milestone for Christmas 2023
November 26, 2023 • Armando Roggio
This holiday season, more U.S. online shoppers will purchase on smartphones than desktops. It's a first.
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Design & Dev Tools
Will Custom GPTs Boost Ecommerce?
November 20, 2023 • Armando Roggio
OpenAI and Amazon Web Services now offer custom generative AI builders. We see benefits for merchants, potentially.
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Content Marketing
Ecommerce Benefits of Content Marketing
November 14, 2023 • Armando Roggio
Done well, content helps merchants attract, engage, and retain customers.
9 Books to Strengthen Cybersecurity
Perplexity Shopping Tests Ecommerce SMBs
How to Audit HTML Headings on Any Page
Holiday 2024 Marketing Campaigns from Top Brands
Supply.co Founder on Life after the Sale
Wallet Passes Are a Mobile Marketing Channel
Drive More ROI from Meta and Google Ads
