User Experience
Shoppers’ overall experience with an ecommerce site will make or break sales. Our comprehensive coverage addresses ease of use, home page design, accessibility, footers, navigation, colors, form design, mobile usability, and more.
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User Experience
Common Web Accessibility Problems on Leading Ecommerce Sites
February 4, 2016 • Armando Roggio
From missing alternative text to redundancy, several of the Internet’s leading ecommerce sites have potential web accessibility problems, which might make it difficult for shoppers with disabilities. In the absence of ...
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User Experience
Strategies for Website Accessibility, for Ecommerce
December 14, 2015 • Armando Roggio
Goodwill, smart business, and even vague governmental regulation should compel ecommerce businesses to make websites accessible to all potential customers, including those who are blind or deaf or have other ...
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User Experience
Make Your Website Mobile-friendly Now; 3 Ways
May 5, 2015 • Daniel Kedinger
Having a mobile-friendly website isn’t just good practice — it’s a prerequisite. For the first time in history, mobile has exceeded desktop Internet usage, according to comScore.
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User Experience
SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal
March 15, 2015 • Jill Kocher Brown
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results. Google announced algorithm updates that will ...
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User Experience
SEO: How Google Decides If Consumers Can Trust You
February 15, 2015 • Jill Kocher Brown
Consumers base purchase decisions in part on trust. Google is working on ways to algorithmically determine trust, in an attempt to send searchers to the best sites. Think about how you ...
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User Experience
SEO: Mobile Devices Drive Future of Search
August 29, 2014 • Jill Kocher Brown
Smartphones and tablets are changing the way consumers search and purchase. With mobile device use catching up to and surpassing traditional computer use, organic search trends are rapidly changing as ...
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User Experience
Understanding Ecommerce Design, Part 3: Headers and Footers
June 18, 2014 • Chris English
In "Part 2: Banners and Boxes," I explored the pros and cons of rotating banners and the proper way to utilize them on ecommerce sites.
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User Experience
5 Beautiful WooCommerce Sites
May 23, 2014 • Joe Robison
Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with WooCommerce. Each shop has unique ...
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User Experience
Why You Must Test the Mobile Version of your Ecommerce Site
March 18, 2014 • Chris Goward
Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone? Fast forward to 2014. Eighteen percent ...
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User Experience
Don’t Follow Target.com when Redesigning your Ecommerce Site
February 6, 2014 • Chris Goward
If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com. The well-known retailer — known for its focus on product design and its communications — launched a ...
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User Experience
What Is Flat Design?
January 24, 2014 • Armando Roggio
Flat design is a web and application interface design philosophy aimed at creating simple, usable interfaces that are both aesthetically attractive and functionally easy to use, regardless of where the ...
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User Experience
9 Ecommerce Lessons from NFL Online Shops
November 6, 2013 • Armando Roggio
The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains, and golf tees just to name ...
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User Experience
Optimizing an Ecommerce Site for Mobile Shopping
May 14, 2013 • Armando Roggio
Improving how quickly a page loads and how easy it is to use that page once it has loaded might be one of the most important things online merchants can do to help tablet and smartphone shoppers and take part in the mobile commerce trend. Mobile commerce may have reached between $5.7 a...
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User Experience
Case Study: Shopping for Frisbee Golf Disks on an iPhone
May 9, 2013 • Dale Traxler
In "Mobile Commerce Grows 31 Percent in Q1," Contributing Editor Armando Roggio addressed the rapid growth of mobile commerce. Following from his article, I experimented with various ecommerce sites, to better understand the status of mobile shopping today. Since much of the growth is a...
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User Experience
How to Make your Site Mobile Friendly, Part 1
March 20, 2013 • Kathleen Fealy
According to a recent study from Pew Internet & American Life Project, 46 percent of Americans use smartphones. Small to medium-size businesses are searching for cost-effective solutions for capturing this audience and for making their websites more mobile-friendly.
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User Experience
Understanding User Experience vs. User Interface
February 4, 2013 • Dale Traxler
I’ve had many discussions this year with web designers and developers concerning user interface (UI) and user experience (UX) and what the differences are. For ecommerce merchants, it’s important to know the difference if you are planning any type of redesign of your online store. On...
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User Experience
Optimizing Ecommerce for Tablets and Smartphones
January 15, 2013 • PEC Staff
If you're thinking users of smartphones and tablets do not represent a material part of your ecommerce audience, consider these data points. 29 percent of all U.S. adults own a tablet or e-reader, up from 2 percent three years ago, according to Pew Research. Sales from tablets and sma...
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User Experience
5 Ways to Enhance an Ecommerce Site for Tablets
January 7, 2013 • Armando Roggio
Online retailers must design sites that work well and look great on tablets as those devices emerge as a favorite for online shoppers. Designing for tablets include adaptive layouts, touch-sensitive navigation, great images and graphics, and fast load times. Some 25 percent of American...
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User Experience
3 Tips for Better Online Merchandising
October 8, 2012 • Armando Roggio
The way that products and buying opportunities are presented on an ecommerce site can have a significant impact on sales. Making good merchandising choices especially around how search results are managed, how complementary products are displayed, and how the site's hierarchy is arrange...
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User Experience
Smartphones, Tablets Account for 1 in 8 Visits
October 5, 2012 • Jill Kocher Brown
One in eight pages accessed on the Internet in the U.S. today are viewed on mobile devices, according to a report by comScore. Mobile phones account for 9 percent of Internet visits and tablets make up another 4 percent. It begs the question: What sort of experience are those mobile use...
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User Experience
Evaluating Mobile Strategies for Ecommerce Sites
August 15, 2012 • Dale Traxler
This article is my annual check-in on the evolving impact of mobile technologies on ecommerce. I wrote a blog post, "Going Mobile - A Year Later," in August 2011 as a follow-up to my post from May 2010 titled "Going Mobile" when I first realized that mobile shopping was becoming a reali...
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User Experience
10 Tips to Freshen Your Ecommerce Site
August 2, 2012 • Dale Traxler
One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. When was the last time you really looked at you...
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User Experience
Emphasizing Site Search in Web Design
April 25, 2012 • Armando Roggio
A website's own search engine is fundamental to helping customers find products, make purchases, and have a positive shopping experience. Speaking at an ecommerce conference in Brazil, Ed Huffman, vice president of global sales and business development for SLI Systems, a site search pr...
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User Experience
10 Innovative Ecommerce Sites
February 21, 2012 • Armando Roggio
What follows is my view of ten excellent ecommerce sites, each offering innovative ideas in navigation, images, and content marketing. The sites all use the Magento open-source platform, but the ...
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User Experience
4 Ways Tablets Could Affect Ecommerce Design, Marketing
February 7, 2012 • Armando Roggio
The meteoric rise in tablet computer sales could affect how online retailers market in 2012, including driving changes in site design, site features, content, and advertising. Global tablet computer shipments leapt to 26.8 million units in the fourth quarter of last year, setting new s...
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User Experience
Does SEO Conflict with User-Friendly Websites?
November 3, 2011 • Jill Kocher Brown
Google's so-called "Farmer/Panda" algorithm update rewards original, high-quality site content. Aggregators suffer under Panda, as do ecommerce merchants who rely on generic product descriptions that are not unique to their sites, or who offer poor content generally. We've addressed t...
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User Experience
Lessons from the Amazon Redesign
October 17, 2011 • Armando Roggio
Changes in Amazon's graphic design and how it displays navigation menus offer a few basic lessons about site-presentation trends that may help small and mid-sized online merchants with their own site designs. Arguably, the Amazon website was long overdue for a redesign.
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User Experience
How to Make Category Navigation Dynamic
October 11, 2011 • PEC Staff
Sophisticated site search helps consumers find products on ecommerce sites, and therefore increases sales. But site search can also work with faceted category navigation to help consumers too. To explain it, we are joined by Scott Zielinski, co-founder of SearchSpring, a leading search...
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User Experience
Google Says Smartphone Sites Aren’t Mobile
June 14, 2011 • Jill Kocher Brown
Perhaps you’ve noticed the lack of mobile sites in your mobile search results. Most likely you’re using a smartphone. The two are closely related, and bode poorly for ecommerce companies focusing search-engine-optimization resources on their smartphone sites. In a recent question-and-an...
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User Experience
SEO: Is a Mobile Site Necessary to Win Mobile Searchers?
May 16, 2011 • Jill Kocher Brown
Today’s superphones finally make mobile search a reality. After all, they sport 1GHz processors, 4 inch screens, 4G data connections and browsers that can execute Flash and JavaScript with relative ...
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