Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
YouTube Marketer Adjusts to AI
August 11, 2023 • Eric Bandholz
The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers.
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Content Marketing
AI-based Content Curation Tools
August 2, 2023 • Ann Smarty
AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Content Marketing
AI Tools for Better Headlines
July 11, 2023 • Ann Smarty
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Content Marketing
10 Tools for ChatGPT Prompt Ideas
June 27, 2023 • Ann Smarty
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt.
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Content Marketing
AI Search Engines for Content Marketing
June 13, 2023 • Ann Smarty
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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Content Marketing
My Test of 10 AI Content Detectors
May 9, 2023 • Ann Smarty
We generated text from ChatGPT and pasted it into 10 detection tools. Here are the results.
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Content Marketing
5 Content Marketing Ideas for June 2023
May 7, 2023 • Armando Roggio
Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
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Content Marketing
Humor Lures Customers for Balls.co
April 7, 2023 • Eric Bandholz
Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Content Marketing
21 AI Tools for Marketers
March 22, 2023 • Samantha Collier
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
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Content Marketing
CopySmiths Founder on AI Writing Tools
March 17, 2023 • Eric Bandholz
Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
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Content Marketing
20 WordPress Plugins to Manage a Blog
March 6, 2023 • Sig Ueland
An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
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Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
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Content Marketing
6 Daily Videos Drive DTC Sword Seller
February 9, 2023 • Eric Bandholz
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
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Content Marketing
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
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Content Marketing
15 Press Release Distribution Services
January 17, 2023 • Sig Ueland
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
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Content Marketing
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
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Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
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Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
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Content Marketing
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
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Content Marketing
How to Create an Effective Press Page
October 31, 2022 • Lorrie Thomas Ross
A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
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Content Marketing
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
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Content Marketing
Ballet Dancer Shifts to Photo, Video Creator
October 14, 2022 • Eric Bandholz
Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
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Content Marketing
20 WordPress Plugins for Content Marketing
October 10, 2022 • Sig Ueland
Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
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Content Marketing
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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