Conversion
Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages-
Analytics & Data
Charts: Ecommerce in the U.K.
November 8, 2023 • Adel Boukarroum
Retail ecommerce in the U.K. will decline in 2023 per industry estimates. Still, ecommerce sales in the U.K. are the world's third largest.
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Customer Retention
Are Cross-selling and Personalization Now the Same?
November 7, 2023 • Armando Roggio
AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
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Analytics & Data
Brand Metrics for Ecommerce Companies
October 23, 2023 • Armando Roggio
Consumers' views of a brand impact sales. The challenge is measuring those views.
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Product Pages
How to Test Product Bundles to Boost Profits
October 16, 2023 • Armando Roggio
Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
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Photography & Video
For Manly Bands, Manufacturing Is Storytelling Gold
October 13, 2023 • Eric Bandholz
The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.
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Analytics & Data
New GA4 Shopper Journey Reports Are Powerful
October 9, 2023 • Armando Roggio
New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
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Analytics & Data
How Traffic Sources Impact Online Sales
September 25, 2023 • Armando Roggio
Knowing where new or repeat customers start the journey is the first step for higher conversions.
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Analytics & Data
Google Analytics 4 Transition Update
September 5, 2023 • Morgan Jones
Universal Analytics has stopped collecting data for most users. Here's what to do next.
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Photography & Video
4 Handy AI Video Generators
August 28, 2023 • Ann Smarty
Sophisticated tools offer many languages, avatars, voices, editing options, and more.
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Customer Retention
Ecommerce Companies Need Flywheels
August 20, 2023 • Armando Roggio
Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.
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Photography & Video
Using Photos to Convey Product Size
August 18, 2023 • Pamela Hazelton
Misleading product images cause confusion, creating preventable returns and negative reviews.
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Customer Retention
11 Post-purchase Retention Tactics
August 7, 2023 • Pamela Hazelton
What happens after a sale impacts a customer's decision to buy again.
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Photography & Video
AI Background Generators for Product Photos
July 18, 2023 • Ann Smarty
The background of product images is critical for clarity and impact. These seven tools will remove, alter, or generate backgrounds for any photo, including products.
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Customer Retention
Drive Customer Satisfaction with NPS
July 11, 2023 • Samantha Collier
Net Promoter Scores derive from a simple question to customers, "Would you recommend our company?"
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Customer Retention
Lessons from Bed Bath & Beyond
July 2, 2023 • Pamela Hazelton
Bed Bath & Beyond was once a category-killer. Then it wasn't.
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Customer Service
KPIs for Ecommerce Customer Service
June 29, 2023 • Samantha Collier
Online consumers increasingly expect fast responses to their inquiries. Here are eight key performance indicators to monitor satisfaction.
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Photography & Video
12 AR and VR Examples from Brands
June 27, 2023 • Sig Ueland
Immersive online shopping experiences via augmented and virtual realities create the feeling of being physically present.
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Product Pages
Quick Answers Drive Conversions
June 12, 2023 • Pamela Hazelton
Shoppers have questions. The quicker the answer, the more likely they will click "add to cart."
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Analytics & Data
Charts: Top Global Retailers 2022
May 31, 2023 • Adel Boukarroum
The top 250 worldwide retailers grew revenue by 8.5% in 2022. We tell the story in four charts.
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Customer Retention
ChatGPT Prompts for Customer Support
May 30, 2023 • Ann Smarty
AI chatbots for customer support are not new. ChatGPT can do better, addressing common support scenarios and specific use cases.
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Conversion
Use ‘Look Inside’ to Sell More Products
May 25, 2023 • Pamela Hazelton
The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.
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Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions
May 22, 2023 • Armando Roggio
The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.
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Customer Retention
Pet Chinchillas Save Family Business
May 19, 2023 • Eric Bandholz
Josh Paulson acquired his grandfather's pet-accessories business when it was losing $25,000 per month. Focusing on pet chinchillas provided the long-term turnaround.
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Product Pages
11 Product Labels for Max Conversions
May 8, 2023 • Pamela Hazelton
Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.
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Photography & Video
4 AI Generators for Images, Videos, Presentations, Voice
May 2, 2023 • Ann Smarty
Artificial-intelligence-driven tools can create stunning visuals and audio, streamlining many marketing tasks.
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Customer Retention
Post-Covid Shoppers Are Omnichannel
April 30, 2023 • Marcia Kaplan
Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises.
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Customer Retention
How to Map a Customer Journey
April 25, 2023 • Armando Roggio
A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.
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Customer Retention
Repurpose Core Products for Repeat Sales
April 23, 2023 • Pamela Hazelton
New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.
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Customer Service
Can ChatGPT Improve Customer Service?
April 13, 2023 • Marcia Kaplan
Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer?
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Product Pages
How to Optimize Full-funnel Product Pages
April 12, 2023 • Armando Roggio
Today's product detail pages engage and convert all shoppers — new or returning. Here's how.
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